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Grant Marketing Web Strategy


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Integrated and interactive marketing capability of Grant Marketing.

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Grant Marketing Web Strategy

  1. 1. Web Strategy Overview by Grant Marketing
  2. 2. <ul><li>Grant Marketing and Pixelgroove offer </li></ul><ul><li>The best partnership for achieving </li></ul><ul><li>Business growth. </li></ul><ul><li>More that 25 years of integrated marketing experience. </li></ul><ul><li>More than 10 years experience developing online marketing strategies backed by web metrics. </li></ul>
  3. 3. Integrated & Interactive Marketing Communications
  4. 4. Why Hire Grant Marketing? <ul><li>20+ Years Industrial/Manufacturing Experience </li></ul><ul><li>Full Service Agency Featuring Off & Online Services </li></ul><ul><li>Flexible Working Relationship </li></ul><ul><li>Align Marketing With Business Strategy </li></ul><ul><li>Most Companies Can Drive Traffic, We Convert </li></ul><ul><li>Always Measuring and Tracking Marketing Efforts to Determine ROI </li></ul>
  5. 5. Young and Experienced. (It’s not an oxymoron) <ul><li>The digital landscape is becoming increasingly complex and </li></ul><ul><li>more technologically advanced everyday. But that’s our specialty </li></ul><ul><li>we provide ideas that succeed in this ever-changing marketplace. </li></ul><ul><li>Over 13 years of digital experience </li></ul><ul><li>Lean and efficient </li></ul><ul><li>Methodical mindset </li></ul><ul><li>360 degree view </li></ul><ul><li>Value / results driven </li></ul>
  6. 6. Our Capabilities Technology Search Engine Optimization Email Marketing Social Media Marketing Marketing Analytics Paid Search Mobile Strategy Development Website Design & Usability
  7. 7. Our Vision for Your Company <ul><li>Provide a consistent & modern brand experience </li></ul><ul><li>Design based on the customer experience – focus on value propositions and user needs </li></ul><ul><li>Be accessible across across mediums (mobile, search & social) </li></ul><ul><li>Provide calls to action to drive lead conversions </li></ul>
  8. 8. Reporting – SEO
  9. 9. Reporting – Conversions We also provide keyword level reporting
  10. 10. Reporting - Positioning We also provide keyword and URL level reporting
  11. 11. Reporting - Leads We also provide full lead details
  12. 12. Case Study
  13. 14. Integrated Marketing Strategy <ul><li>Brand Discovery </li></ul><ul><li>Website Usability Analysis </li></ul><ul><li>Website Redesign </li></ul><ul><li>Online Ordering Platform (product samples) </li></ul><ul><li>Organic Search Engine Optimization </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Direct Mail </li></ul><ul><li>eNewsletters (PR) </li></ul><ul><li>Web Analytics and Lead Tracking </li></ul>
  14. 15. Integrated Marketing
  15. 21. Direct Mail with Unique URL
  16. 22. Trade Publication Ad with Unique URL
  17. 23. E-Newsletter
  18. 24. Annual Visitors to
  19. 25. Value Added <ul><li>Full service integrated marketing communications </li></ul><ul><li>Experienced across multiple industries </li></ul><ul><li>Integration of offline and online marketing </li></ul><ul><li>Holistic approach to website design and development </li></ul><ul><li>Measure, interpret, respond </li></ul><ul><li>Small-smart agency philosophy </li></ul><ul><li>- Core group of marketing professionals </li></ul><ul><li>- Affiliation with Second Wind, 700 member agency association </li></ul><ul><li>- American Marketing Association </li></ul><ul><li>- Business Marketing Association </li></ul>
  20. 26. 617-796-0186