Mobile Centric Innovation on the Luxury Shopping Journey
by Nuno Santos on Oct 10, 2012
The deck focuses on using mobile technology to innovate and accelerate customers luxury goods shopping journey. We use the principles of calm technology to accelerate the journey: Rather than immersing the customer in adds, data and choices, we use mobile to collect information, deliver content and being the bridge to immersive experiences in-store.
Adaptation for print of the deck with the same title presented at a luxury innovation session.