BrandEmotivity - Luxury Brands and The Power of Mobile

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Mark Brill, BrandEmotivity's Lead Partner in the UK, gave this presentation at the Marketing & Communication Loft conference on Luxury Brands in Geneva, March 25 2013. Mark spoke about how mobile can work as an emotional and powerful channel for luxury brands.

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BrandEmotivity - Luxury Brands and The Power of Mobile

  1. 1. Luxury Brands andThe Power of MobileInsights from Great Luxury Brands ConferenceGeneva, 25 March 2013Mark Brill - BrandEmotivity
  2. 2. During this presentation, out of respect for other members of the audience, pleasemake sure your phones or tablets are switched ON and that you Tweet, Instagram orVine to the following hashtag/accounts.#TheMCLoft@BrandEmotivity
  3. 3. #1 Online Offline Strategies#2 Augmented Stores#3 Emerging Channels
  4. 4. We’rebecoming‘smarter’,faster
  5. 5. Every second8.1 Androidand 4.6 iOS devicesare sold.
  6. 6. 4.2 babies areborn everysecond.
  7. 7. 13%of US retail trafficcomes frommobile devices
  8. 8. 23%of in-store purchasesare influenced by mobile
  9. 9. More people in Chinaaccess the Internet frommobile than fixed lines
  10. 10. 10% of media time is spent in mobile devices 7% of media time is spent in print
  11. 11. My schedule! My news! My friends!My music! My entertainment! My fun! My shopping!
  12. 12. 1 Online Offline Strategies
  13. 13. Brands often say:“We want an app!”
  14. 14. But...80% of brand apps aredownloaded less than1000 times
  15. 15. These brands do it well: Sephora Nordstrom Macy’s NET-A-PORTER Bloomingdale’s L2 Mobile IQ
  16. 16. 2 Augmented Stores
  17. 17. Virtual Retailers
  18. 18. Pull Marketing?
  19. 19. Emerging Mobile
  20. 20. The Same but Different
  21. 21. Augmented Volkswagen
  22. 22. New Devices
  23. 23. A Visionary Future?
  24. 24. Google Glass
  25. 25. Mobile is the heart of ourdigital lives.Mobile can be a powerful,emotional channel forluxury brands.
  26. 26. Thank you Mark Brill Lead Partner, UK mark.brill@brandemotivity.com @BrandEmotivity London • Paris • Singapore • Shanghai

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