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Luxury Brands andThe Power of MobileInsights from Great Luxury Brands ConferenceGeneva, 25 March 2013Mark Brill - BrandEmotivity

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During this presentation, out of respect for other members of the audience, pleasemake sure your phones or tablets are switched ON and that you Tweet, Instagram orVine to the following hashtag/accounts.#TheMCLoft@BrandEmotivity

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#1 Online Offline Strategies#2 Augmented Stores#3 Emerging Channels

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We’rebecoming‘smarter’,faster

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Every second8.1 Androidand 4.6 iOS devicesare sold.

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4.2 babies areborn everysecond.

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13%of US retail trafficcomes frommobile devices

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23%of in-store purchasesare influenced by mobile

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More people in Chinaaccess the Internet frommobile than fixed lines

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10% of media time is spent in mobile devices 7% of media time is spent in print

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My schedule! My news! My friends!My music! My entertainment! My fun! My shopping!

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1 Online Offline Strategies

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Brands often say:“We want an app!”

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But...80% of brand apps aredownloaded less than1000 times

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These brands do it well: Sephora Nordstrom Macy’s NET-A-PORTER Bloomingdale’s L2 Mobile IQ

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2 Augmented Stores

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Virtual Retailers

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Pull Marketing?

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Emerging Mobile

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The Same but Different

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Augmented Volkswagen

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New Devices

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A Visionary Future?

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Google Glass

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Mobile is the heart of ourdigital lives.Mobile can be a powerful,emotional channel forluxury brands.

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Thank you Mark Brill Lead Partner, UK mark.brill@brandemotivity.com @BrandEmotivity London • Paris • Singapore • Shanghai