Balls, Brands & Stories - Winning in the Hyper Digital Age

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Our presentation from the Digital Strategy Innovation Summit 2013 in NY. BrandEmotivity's Global Managing Partner Nuno Santos spoke about trends in storage capacity, processing power, communications and sensors, and how brands can capitalise on these trends by focusing on storytelling.

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Balls, Brands & Stories - Winning in the Hyper Digital Age

  1. 1. BALLS. BRANDS. STORIES.Winning in theHyper Digital AgeDigital Strategy Innovation SummitNew York, 21 March 2013Nuno Santos - BrandEmotivity
  2. 2. 1 Where are the balls going?
  3. 3. Storage Capacity Processing Power$ Data Communications Sensors Energy Consumption 3
  4. 4. Clouds of data and information 4
  5. 5. The internet of many things 5
  6. 6. The internet of many things 6 to 1 By 2020, connected devices will reach 50 billion,by 2020 outnumbering people by six to one 6
  7. 7. data everywhere data 7
  8. 8. data everywhere Accelerometer4 mm wide Gyroscope1 mm thick Compass 2,000 measurements per second - Low Energy 8
  9. 9. data everywhere 9
  10. 10. Forget insights - Welcome to Context Context Insights Information Data 10
  11. 11. The “invisible” computer 11
  12. 12. Cloudsof Connected Devices Cimple to interact, generating Data allowing for Context 12
  13. 13. At BrandEmotivity we call it The HyperDigital age 13
  14. 14. 2 Brands have never been more important
  15. 15. Sensors generating and communicating data Connected Equipment with sensors generating data Sensors Data Algorithms, Data processing and Analysis Mobile as the hub Communications of interaction and communication 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. Congratulations,Your 3rd drive today reached amaximum speed of 150 km/h, with aclub face angle of 14 degrees.... 20
  21. 21. ... boring... 21
  22. 22. Lets add Brands Storytelling brings BRANDS meaning to Technology 22
  23. 23. Is there a Tiger in you? 23
  24. 24. 24
  25. 25. Congratulations,Your 3rd drive today was faster thanTiger Woods’ drive on the 13th hole ofthe final round of Augusta in 2011. 25
  26. 26. Data powered Branded Storytelling Storytelling brings BRANDS meaning to TechnologyConnected Deviceswith sensorsgenerating data Sensors Data Contextual data combined with algorithms Mobile as the hub Communications of interaction and communication 26
  27. 27. The HyperDigital age is all aboutData Powered Storytelling 27
  28. 28. Winning in the3 HyperDigital Age
  29. 29. Action #1Accept it. You have nowhere to hyde. 29
  30. 30. Action #2 Define a new play-field.They have already eaten your breakfast. Apple Google Amazon Nike Starbucks Tesco Barnes Microsoft Yahoo Adidas Costa Waitrose & Noble Nokia Microsoft Borders Asics Local Asda 30
  31. 31. Action #3 Innovate. Innovate. Innovate.Start from the Brand, not the Product. Devices Branded Innovation Data Stories © BrandEmotivity 31
  32. 32. Action #4Break the walls. End the fiefdoms. Converge. Your competitors will. R&D Marketing Technology Responsible for product Responsible for Creating Responsible for Data innovation Stories around Products Systems and CRM Systems 32
  33. 33. Action #5Boardrooms are full of good excuses.You can only Win if you have the Guts. 33
  34. 34. Thank you Nuno Santos Global Managing Partner nuno.santos@brandemotivity.com London • Paris • Singapore • Shanghai

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