Career DistinctionBy: William Arruda and Kirsten Dixson<br />By: Brand Builders<br />
Understanding the Future of Work<br /><ul><li>If you understand what is driving the change , you can stay ahead of it.
By understanding how companies respond to change, you can manage your career.</li></li></ul><li>Adopt the Career Distinction Mindset<br />There are 4 principles of Career Distinction Mindset<br />The first one is standing out. Be yourself and don’t follow the crowd.<br />The second one is be your own boss.<br />Third is forget the ladder: it’s a ramp.<br />Last but not least, think like a brand. You have to brand yourself in order to be very successful in your career.<br />
Brand Yourself for Career Success<br /><ul><li>Personal Branding is at the intersection of current business and societal trends.
Branding yourself enables you to profit from what separates your from others.</li></li></ul><li>Step One: Extract<br /> Unearth Your Unique Promise of Value<br />
Know Yourself to Grow Yourself<br />The first step to succeeding is by getting a clear picture of who you are and what you have to offer.<br />You must seek feedback from others to paint an accurate self-portrait.<br />
Define Your Brand Community then tell your story<br />Pinpoint your target audience and gain an understanding of your competitors and peers.<br />You have to know who you are standing with in order to stand out<br />Once you know who you are, who you are differentiated from, and how you will stand out from your competitors, write a brand statement and profile<br />Your brand statement is your roadmap to success<br />
Step Two: Express<br /> Communicate Your Brand to Your Target Audience<br />
Create Your Career and Express Yourself<br />A resume alone won’t cut it anymore when you are looking for a new job.<br />Expressing yourself is a good way for success.<br />Create your own communications plan for your career.<br />
Assess Your Online Identity Build Your Brand in Bits and Bytes<br />Building a plan to manage your online identity is an essential element of succeeding in the future.<br />Recruiters and hiring managers will be using Google and social networks to find you.<br />Increase your professional visibility on the Web.<br />
Step Three: Exude<br />Manage Your Brand Environment<br />
Be On Brand is All That You Do and Get a Visual Identity<br />Strong brands ensure that everything that they do and all that surrounds them is supportive to their brand message.<br />If your personal brand is all about innovative technology, then this would be on-brand.<br />Identify your brand by using a system of images, colors, fonts, etc.<br />
Evolve and Resolve<br />Personal Branding is not a one-time effort. It’s an ongoing career-management strategy.<br />So keep your career continually moving in the right direction.<br />