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“CommunityDuring Crisis”<br />What Governments can learn from the Boulder Community’s usage of Social Media during the Bou...
The Situation<br />The Boulder Fourmile Fire is the worst firein the history of Colorado.<br />Roughly 6,385-acres burned....
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
Total Exposure of Term#boulderfireUntil 9/11/10<br />Reached 985,099 people<br />2.9 million impressions<br />Via 688 Twit...
TweetReach for #boulderfireuntil 9/11/10<br />Tweet Types<br />Exposure: 2,870,780 Impressions<br />Each pie slice shows h...
#BoulderFire: Thin Slice of Time<br />Friday<br />September 10<br />Wednesday<br />September 8<br />Thursday<br />Septembe...
Sentiment#boulderfire Friday 9/10/10 1:27pm<br />100 Tweets containing the term: #boulderfire<br />> positive sentiment ra...
Social Mentions#boulderfire, Friday 9/10/10 1:30pm<br />421 mentions of #boulderfire<br />The strength is found in the mes...
Social Mentions#boulderfire Friday 9/10/10 1:30pm<br />Brett Greene’s post: “Boulder Fire Stokes Community Through Social ...
Amanda’s Community Map<br />1,826,905 views — 218 comments<br />85 ratings of 5 stars<br />Map used different icons to ill...
EPIC Colorado Map<br />Mapped from tweet reports<br />The spreadsheet is extensive, providing data on time, fire informati...
Vision Link Map<br />Displays information on the fire, real time tweets, flickr photos, traffic<br />
What Can Government Emergency ManagementLearn From Social Media?<br />
Insights & Opportunities<br />Insights<br />Opportunities<br />Boulder Community coped with #boulderfire from a rational, ...
Helpful Information:How to Help<br />All Hazards blog has a larger list of Colorado Wildfire Resources in one place. <br /...
TerySpataro @tery<br />Scientist in mind creative in heart<br />Recognized industry leader for understanding digital behav...
“A community is like a ship; everyone ought to be prepared to take the helm.”<br />~ Henrik Ibsen<br />Thank you!<br />Ora...
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Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro

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Analysis of the usage of social media by the community during the boulder fire from September 6-11, 2010. Provides insights and opportunities for governments and corporations to learn from community usage of social media and crisis preparedness.

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Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro

  1. “CommunityDuring Crisis”<br />What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire.<br />September 6-11, 2010<br />Photo Credit: Chris Hough shared this photo on Facebook from Ken Fricklas<br />By TerySpataro<br />Orange Insights, Chief Strategic Office<br />
  2. The Situation<br />The Boulder Fourmile Fire is the worst firein the history of Colorado.<br />Roughly 6,385-acres burned.<br />It took 800 firefighters to get the fire under control.<br />Over 200structures were affected by the fire, 169 homes lost<br />Social Media played an important role in keeping the public informed and the community rational. <br />The community was amazing and pulled together to help those in need.<br />What follows demonstrates how the community used social media to mobilize and cope with the Fourmile Fire.<br />This report based on observed information from #boulderfire<br />Image Credit: Satellite Image of the fire via NASA/MODIS<br />
  3. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />Source: http://trendistic.com/boulderfire<br />
  4. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />Tuesday 9/7, first reported at 10:07am<br />11:33 am Andrew Hyde began using #boulderfire<br />11:34 am Sandra Fish began tweeting the fire dispatch reports<br />
  5. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />6:02 pm#boulderfire peaks<br />5:01 pm #boulderfire is trending<br />1:17 pm <br />Amanda Pingel’s map<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />1:17pm Amanda Pingel created a collaborative Google mashup map<br />5:01pm #boulderfire is trending<br />6:02pm #boulderfire peaks<br />
  6. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />6:02 pm#boulderfire peaks<br />5:01 pm #boulderfire is trending<br />1:17 pm <br />Amanda Pingel’s map<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />EPIC Colorado synthesized information from the Boulder County Sheriff’s Office, Boulder Office of Emergency Management, Project EPIC, Google collaborative maps <br />Community banned together the remainder of the week<br />Tweets were comprised of evacuation efforts, losses, displaced fire victims, and firemen who lost their homes<br />
  7. Total Exposure of Term#boulderfireUntil 9/11/10<br />Reached 985,099 people<br />2.9 million impressions<br />Via 688 Twitterers<br />Source: Visualization of the term #boulderfire until 9/11/10<br />http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/exposure-from-the-term-boulderfire<br />
  8. TweetReach for #boulderfireuntil 9/11/10<br />Tweet Types<br />Exposure: 2,870,780 Impressions<br />Each pie slice shows how many people saw how many tweets.<br />
  9. #BoulderFire: Thin Slice of Time<br />Friday<br />September 10<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />6:02 pm#boulderfire peaks<br />5:01 pm #boulderfire is trending<br />1:27 pm<br />Analyzed<br />Sentiment<br />Social Mentions<br />#boulderfire<br />1:17 pm <br />Amanda Pingel’s map<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />NOTE: The time of this analysis started 9/10/10 1:27pm. Twitter only keeps tweets in search for 5 days. <br />The fire continued to rage while the community continued to tweet information.<br />
  10. Sentiment#boulderfire Friday 9/10/10 1:27pm<br />100 Tweets containing the term: #boulderfire<br />> positive sentiment rather than negative<br />35 out of 100 tweets were neutral <br />The neutral tweets were most likely the result of retweeting straight information such as links and news reports<br />User profile<br />Adult<br />Secondary education<br />Both male and female<br />
  11. Social Mentions#boulderfire, Friday 9/10/10 1:30pm<br />421 mentions of #boulderfire<br />The strength is found in the messages about the Boulder Fire being discussed<br />#Boulderfire was mentioned every 31 seconds by 198 unique authors<br />Within this timeframe, 102 topics were retweeted<br />
  12. Social Mentions#boulderfire Friday 9/10/10 1:30pm<br />Brett Greene’s post: “Boulder Fire Stokes Community Through Social Media” in Huffington Post was trending high as a news link because it had the most relevance from a popular source and higher number of retweets. <br />Tweet content was shifting to information such as housing, storage, meals, for evacuees, and fire containment news.<br />Larry Oliver, Deb Kolaras, Gaiam, Tuckertown, Kendra Kellogg<br />Throughout the community members continually tweeted: Sandra Fish, Suzan Bond, Aimee Giese, Kate Starbird, Laura Levy, Andrew Hyde, Deb Kolaras, Kia Ruiz and Jo White.<br />
  13. Amanda’s Community Map<br />1,826,905 views — 218 comments<br />85 ratings of 5 stars<br />Map used different icons to illustrate fire areas, evacuation areas, emergency response, photos<br />Comments provide help with sourcing the map information<br />
  14. EPIC Colorado Map<br />Mapped from tweet reports<br />The spreadsheet is extensive, providing data on time, fire information, tweet handle, offers and needs, shelters, road conditions, photos <br />
  15. Vision Link Map<br />Displays information on the fire, real time tweets, flickr photos, traffic<br />
  16. What Can Government Emergency ManagementLearn From Social Media?<br />
  17. Insights & Opportunities<br />Insights<br />Opportunities<br />Boulder Community coped with #boulderfire from a rational, proactive perspective<br />Mobilized using different forms social media<br />Twitter, Google Collaborative Maps, Facebook, YouTube, Flickr, Mobile<br />Established a #hashtag and helpful parameters for tweeting information<br />When a failure in communication arose, community quickly tweeted information about evacuation<br />Maps provided information on fire, evacuations, support and resources<br />Now that the fire is extinguished, the community is still providing information, comfort and support<br />Federal, state and city governmentsneed to create a Social Media Crisis plan and should identify key community influencers<br />Establish leader[s] in the community to help with social media communication<br />Have ready & be using a Twitter account, Map, FB, and include mobile communication<br />Find key influencers through their social media reach within the community<br />Assign a social media community leader to establish relationships with key community influencers: universities, churches, local meeting places<br />Create community-based parameters for tweeting emergency information<br />Provide a system of notification using maps<br />Use the system for natural disaster, crisis situations, food recalls, health warnings and epidemics<br />Empower the community to be proactive and helpful in an emergency situation<br />
  18. Helpful Information:How to Help<br />All Hazards blog has a larger list of Colorado Wildfire Resources in one place. <br />The Boulder Daily Camera has a good list of How To Get Help and a page with the latest wildfire information. <br />The Boulder Office of Emergency Management launched a comprehensive response page at http://boulderoem.com. <br />Donations for Four Mile Canyon fire victims are being taken by calling either 211 or 866-760-6489.<br />Goods, money and food are also being collected by Volunteer Connection: services@volunteerconnection.netor 303-413-7737.<br />Source: Brett Greene<br />Steve Lowtwait donated his great art skills to create a poster to raise money for the firefighters who lost their homes. Please buy one at:<br />http://shop.campsteve.com/boulder/fire/<br />
  19. TerySpataro @tery<br />Scientist in mind creative in heart<br />Recognized industry leader for understanding digital behavior<br />Over 15 years of digital research and strategy<br />MBA in marketing, BFA in communication design<br />My cat uses twitter @blakethecat<br />Digital data is chaotic. <br />I love making sense of the messiness!<br />
  20. “A community is like a ship; everyone ought to be prepared to take the helm.”<br />~ Henrik Ibsen<br />Thank you!<br />Orange Insights is a digital research and strategy firm <br />co-founded by Amy Lieberman and Tery Spataro.<br />@orange_views<br />http://www.orangeinsights.com<br />info@orangeinsights.com<br />

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