Conducting a Marketing Physical To Ensure Brand Health
In-HOWse Designer Conference
Austin, TX - Sept. 10, 2007
It's time to give your business a marketing physical. This may sound strange, but it's just like going to your own doctor and getting a physical for yourself. The doc takes your vital signs, asks probing questions, and conducts a few key exams. You learn what may be affecting your health, and then you adjust your day-to-day life based on the results in an effort to ward off serious illnesses. Why not do the same for your brand or business? John shows you how to conduct your marketing physical to diagnose and treat common marketing ailments like anemic sales, poor brand complexion and marketing obesity.
John Moore, marketing medic
BRAND AUTOPSY Marketing Practice