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Espresso Shots of Business Wisdom: Sales Down? Focus on Being & Doing Over Saying

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Brand Autopsy Marketing Practice
Brand Autopsy Marketing Practice

Episode #4 of ESPRESSO SHOTS OF BUSINESS WISDOM shares some thoughts on why advertising is not always the answer to driving sales. For more business tid-bits, peruse my blog: brandautopsy.typepad.com. Or, visit my website to learn more about me ... www.brandautopsy.com

BusinessNews & Politics
1 of 18
Espresso Shots of Business Wisdom John Moore E P I S O D E #4
 
Sales are down. What should we do?
 
Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
 
 
 
76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)
Still have to be REMARKABLE to get remarked about.
 
doing and being rather than saying
DO what they do
DO what they do BE who they are
 
Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
Where would you spend dollars to focus more on being and doing rather than saying?
brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”

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Espresso Shots of Business Wisdom: Sales Down? Focus on Being & Doing Over Saying