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Espresso Shots of  Business Wisdom John Moore E P I S O D E  #4
 
Sales are down. What should  we do?
 
Actions Speak Louder than Advertising Espresso Shots of  Business Wisdom
 
 
 
76% of consumers  believe companies are  UNTRUTHFUL  in their advertising. SOURCE:   Bold Mouth’s “Perception, Practices and Ethics” report (2006)
Still have to be  REMARKABLE  to get remarked about.
 
doing  and  being  rather than saying
DO  what they do
DO  what they do BE  who they are
 
Actions Speak Louder than Advertising Espresso Shots of  Business Wisdom
Where would you spend dollars to focus more on  being and doing  rather than saying?
brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”

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Espresso Shots of Business Wisdom: Sales Down? Focus on Being & Doing Over Saying