LinkedIn marketing


Published on

LinkedIn has become the most dominant tool for online professional networking. Learn how your brand can effectively leverage LinkedIn to achieve its marketing goals. This article provides you tricks and tips to boost your LinkedIn community building and management.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

LinkedIn marketing

  1. 1. LinkedIn Marketing: Tips and Tricks Presented By- Team BrandAppZ
  2. 2. Why Brands need LinkedIn Marketing?  On Jan 9th 2013 LinkedIn reached a legendary milestone of connecting over 200 million professionals.  This clearly highlights the dominance LinkedIn enjoys when it comes to professional networking.  Leads generated from LinkedIn have a much higher conversion ratio compared to other social networks  The question whether a brand should have LinkedIn presence or not, is extinct. LinkedIn presence is mandatory!  For brands with sound strategies for LinkedIn marketing, success can be phenomenon!
  3. 3. LinkedIn Marketing Strategy LinkedIn being a networking tool, success on this platform will depend highly on  Community Building  Community Management.
  4. 4. Community Building – LinkedIn Ads  In order to create an intuitive presence on LinkedIn, the first and the foremost thing to do is to build a relevant community on your brand page. This is where the advanced targeting options for LinkedIn ad creation help. LinkedIn allows you to target based on- a) Location b) Company name and company size c) By job title and job role d) By industry e) By seniority
  5. 5. Sample LinkedIn Ad
  6. 6. Community Management Once you have formed a proper community on your brands page, it’s time to make sure that you gain a high level of engagement with them. This is where LinkedIn profile management differs from Facebook and Twitter profile management
  7. 7. LinkedIn Page Management Indian education sector needs to grow at 8% pa. Do you think we are on the right track? Did you know that automation can help decrease costs by 40% for educational Institutes? What To Post At last the Royal Baby is born! Wishing him a great life ahead. If your birthday is today then you are lucky to share it with non other that the king of bolloywood, Shahrukh Khan! What Not To Post
  8. 8. LinkedIn Page Management  Make sure that you update your followers with the latest accomplishments of your company or brand  Secondly, it should be supported with links and creative  A photograph of receiving an award or a team photograph on completion of a project works wonders on this platform  Your LinkedIn brand page is no less than your company profile
  9. 9. Community Building- LinkedIn Campaigns  Unlike Facebook applications, the LinkedIn API does not allow you to create apps on the site itself  However you can use the LinkedIn API to fetch the data and permissions from LinkedIn and conduct a campaign separately on a micro site.  This is still helpful as you can use the LinkedIn ads targeting to make sure that the campaign engages the target audience.  Also the viral factor in the campaign can ensure that the campaign engages large audience, boosting your return on your marketing spend
  10. 10. Thank you