SUPER BOWL
TM

xlvii i

AD EFFECTIVENESS STUDY
BRAND

LIFT

RANK

Hyundai Genesis

39.50%

1

Budweiser

37.76%

2

Jeep C...
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Super Bowl Study - Full List

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The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.

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Super Bowl Study - Full List

  1. 1. SUPER BOWL TM xlvii i AD EFFECTIVENESS STUDY BRAND LIFT RANK Hyundai Genesis 39.50% 1 Budweiser 37.76% 2 Jeep Cherokee 36.05% 3 Sony Crackle 25.57% 4 Sonos 25.01% 5 The Amazing Spiderman 2 20.53% 6 Axe Peace 19.68% 7 Alex and Ani 19.41% 8 Radio Shack 16.64% 9 Priceline 15.60% 10 Hyundai Elantra 13.70% 11 Honda 13.62% 12 Captain America 13.12% 13 Subway 12.16% 14 Pepsi 10.81% 15 Butterfinger 10.74% 16 T-Mobile 9.83% 17 M&M's 9.65% 18 Hulu 9.63% 19 Doritos 9.60% 20 WeatherTech 9.02% 21 Heinz Ketchup 8.94% 22 Need for Speed 7.93% 23 Coca-Cola 7.75% 24 Dannon Oikos Greek Yogurt 7.23% 25 Maserati 5.22% 26 GoPro 4.82% 27 Microsoft 4.80% 28 Chobani Yogurt 4.74% 29 Ford Fusion Hybrid 4.58% 30 Intuit 4.34% 31 Bud Light 4.11% 32 Scientology 3.47% 33 GoDaddy 3.32% 34 H&M 3.17% 35 Squarespace 2.78% 36 SodaStream 2.73% 37 Smart 2.58% 38 Pistachios 2.28% 39 Transformers: Age of Extinction 2.16% 40 Geico 1.60% 41 Kia 1.32% 42 Audi A3 1.14% 43 TurboTax 1.12% 44 Beats Music 1.06% 45 Bank of America 0.73% 46 Volkswagen 0.32% 47 Sprint 0.13% 48 Swiffle Vacuum -0.70% 49 Jack In The Box -1.31% 50 Toyota Highlander -1.32% 51 Cheerios -3.00% 52 GoldieBlox -5.73% 53 CarMax -7.29% 54 Chrysler -20.06% 55 Chevy Silverado -23.3% 56 Jaguar -31.66% 57 This study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™.

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