Finding success mp2

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Finding success mp2

  1. 1. FINDING SUCCESSIN TODAY’S MUSIC INDUSTRY:Leveraging Your Live PerformanceGETTING GIGS & FINDING AN AGENT DIY Strategies The Elusive Booking Agent ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  2. 2. Featured Panelists  Bram PARTNER INDIEHITMAKER (MODERATOR)  INDIEHITMAKER.COM | @BRAM_ROCKS  David Codr FOUNDER, MUSICPAGE.COM  MUSICPAGE.COM | @DCODR ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  3. 3. Getting Gigs & Finding An AgentTOUR SMARTTour to cover costs  This will set the pace at which you need to be touring, retro fit the amount of time on the road to meet your financial needs (not vice-versa)  Ideal schedule: 3 weeks ON / 2 weeks OFF ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  4. 4. Getting Gigs & Finding An AgentTOUR SMARTCreate Market Strategy:4 Market vs. 8 Market – weekly, bi-monthly, monthly  Mix Bar & College  Include In-Store performances and live radio promos  Make yourself available for special events & festivals  Promote while touring / Face-Time with potential fans brings best results ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  5. 5. Getting Gigs & Finding An AgentTOUR SMARTMake every show count:  Post calendar listings to all major sites  www.artistdata.com (this site will syndicate dates to other sites)  www.musicpage.com  www.songkick.com  www.jambase.com  www.reverbnation.com  www.eventful.com  Report your music sales to SoundScan:  Online & Retail: Download This Free Report  At your shows: www.indiehitmaker.com ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  6. 6. Getting Gigs & Finding An AgentTOUR SMARTMake every show count:  Sell yourself  First and foremost, mind blowing musical performances are the fastest way to a fan’s pocket book but you must also:  Plug your merch throughout the show  Send your front man to the merch table right after the show  Create demand for your brand and product ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  7. 7. Getting Gigs & Finding An AgentTOUR SMARTMake every show count:  Provide pre and post event content to stay connected with fans  Social Networking  Free live exclusive content (music/video)  Contests  Street Teams  Fan involvement ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  8. 8. Getting Gigs & Finding An AgentSPEND $ TO MAKE $Spend $ On Your Marketing  Marketing that costs dollars will most likely help you more with less effort than free marketing which yields little results while taking up too much timeKnow the difference between:  Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)Selling merch at low costs increases BHPPE ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  9. 9. Getting Gigs & Finding An AgentDIY Booking Everything you need to know about booking a show Services & tools  Musicpage.com  Reverbnation  SonicBids  Planittour.com Tips, tricks & strategies to getting gigs ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
  10. 10. Getting Gigs & Finding An AgentFinding an Agent When is the right time Pros & Cons  Independent vs. agency Booking agent’s do not  Manage your band  Advance shows  Do not collect your money How not to find them ©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

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