Gamification is the use of game design techniques, thinking and mechanics to enhance non-game contexts.
When it comes to Gamification in UI/UX, it is gameplay between your Product, the Marketing of your product and the Designs of your Product.
Gamification in UI/UX was popularized by Foursquare with Badges, being a "Major", etc.Making website usage a Fun Experience, Interesting, Playful with Badges, Achievements.Who would believe that people will be happy with virtual badges and non-existent achievements.
Progress bars are another popular gamification technique.When you sign-up for Twitter, it tells you to follow few people to complete the task and tells you how far you’re complete.So, does LinkedIn.This is a simple gamification technique to entice users to stay longer on the site, give up more information and in turn help the user get more from the site.
What if signing up for a new Service is as fun as playing Farmville, CastleVille or Online Poker.So, do you know what’s in the picture up there?It was a teaser website for a new security app for iPhones. The website use an interesting Parallax Scrolling technique to entertain users to scroll till the end and go through a story.http://benthebodyguard.com/index.php
Another interesting gamification technique is Easter eggs.Have you stumbled on an Easter Egg on a website? Can you name one?Konami Code – UP UP DOWN DOWN LEFT RIGHT LEFT RIGHT B AGoogle – Do a barrel roll, askew, theoatmeal.com – View the Sourcekickstarter.com – click the scissor
That picture have no meaning anywhere in this presentation but I got your attention. This is a wrong use of gamification.With great power comes great responsibility.Wrong way of Gamification - Trying to sell instead of focusing on the experience of buying.Forcing a hurdle of play level to do go to next process.Have you noticed when you try to buy a domain, you're forced to sign-up for their hosting service with big buttons and the “check-out” is nowhere noticeable.
At the end of the day, it's your content and service, gamification will take it forward.You cannot fool a user with gamification if your content or service is not good.
Levoma is a location aware Mobile Video Dating Service powered by Facebook.