Cloud Alchemy The Manifesto, Short Version


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Cloud Alchemy presents the highest values we can embrace as web citizens. Connecting the great work and great thoughts of our peers, mentors and teachers through the use of new media tools allows us to create active, thinking areas in the global brain.

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Cloud Alchemy The Manifesto, Short Version

  1. 1. Cloud Alchemy  the ultimate collaboration a manifesto for the modern online communicator Suzanna B. Stinnett corte 2009
  2. 2. Cloud Alchemy is a new form of expression. Since Peter Russell introduced the idea of the “global brain,” (in 1986 with his video by that name), we have been growing a collective thinking organism, a neural net that exists in “the cloud.” The neural net is the Internet. The cloud is where the activity occurs. The alchemy is you: What you can do when you recognize value in the work of others, and you use your skills to expose that work to more players. Done well, you are literally orchestrating vital new brain areas – global brain areas. >ideas:energy:potential<
  3. 3. There is room here for a very great intelligence. In fact, that is what’s emerging: the collective intelligence fed by you. In this manifesto I encourage you to work toward that spark. Be aware of its potential. Learn cloud alchemy and participate in the introduction of one brain area to another.
  4. 4. Try this on: What if… You are the connection. You learn to join thoughts effectively. You benefit from the energy of the connection. I’d like to tell you more about how it can work. That’s what this little book is meant to do. Ready? (a little hint: collaboration is the holy grail)
  5. 5. How to engage cloud alchemy: 1. know that you are the catalyst: Use a simple blog to build a trusting web family. 2. realize your value: Know that your audience needs YOUR words. Your unique neural footprint is valuable. Restate what you learn for your audience. 3. tell good things: Be intent upon telling the world good things. Calls to action are useful. Announcing positive acts are just as important. 4. make it a high priority: Make communication a new habit. Connections can be easy and quick with today’s tools. 5. help lots of people now: How can you best help the most people right now? The answer to this question is your north star. 6. live up to your promise: Revisit, often, the spark that began your online journey. If your perspective shifts, make that known in your material. 7. serve your community: Bring offerings from afar. Dive deep in the extended community of the web. Bring juice back to your home. 8. tolerate evolution: Keep adding skills. Remain open to evolving tools. Often the new tools will be better than the familiar ones you’re using. 9. be multi-human: We still have human bodies. Be inclusively multi- dimensional. Use audio and video. Be wild-animal creative.
  6. 6. 10. be the bridge: Offer to create visibility for others. Sometimes it is up to you. You will know when you see them. They might not know, but you will. (Ask first.) 11. be intergenerational: Venture younger and younger and older and older to make new connections. Older minds + younger minds = cultural depth, vibrance, & prospering. 12. be sticky: Stay with connections you foster. Remain in the conversation as long as it takes for your vision to emerge. 13. ROI means people: Relationships first. That’s the investment. The return is the numbers. Build relationships. This will lead to meaningful numbers. Did I mention relationships? 14. focus: Eliminate distraction. Focus on the step you’re on right now. Your effectiveness depends upon your ability to work undistracted at least part of every day. Make rules for yourself and work by them. (Multitasking is a myth. Distraction ruins productivity. You knew that, really, didn’t you?) 15. play hard: Play is the fuel; the super-charging, starbursting powerplant of this cultural evolution. If playing has become unfamiliar or less than frequent, begin a new habit today. Feel friendly toward technology. 16. See #14. Begin today. Don’t be the unused 78% of the global brain!
  7. 7. A bit of history a. Cloud The “cloud” refers to the entire conversation happening through digital means today. This term’s use is shifting as we find new ways to communicate within and about modern media. b. Cloud The term “cloud” is an industry term for the complex hidden infrastructure of the Internet. c. Cloudonomics (a serious thing) Joe Weinman and Cloudonomics: d. Cloud Computing Basically, those web-based tools you use. Cool article by Rinat Abdullin e. See: for samples of my cloud alchemy labs. f. *Expect other variations on the cloud metaphor. Clouds easily carry many forms of meaning, while retaining their special cloud- nature. Find samples of cloud alchemy and Alchemy Labs on This is the TightShorts© version of Cloud Alchemy (the print version) See the supershort version on Twitter (#cloudalchemy) See other versions soon on Cloud Alchemy© and Alchemy Labs© 2009 Suzanna Stinnett Creative Commons Copyright / contact for right to distribute *distribute freely to friends, with attribution to site & author*