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Building Valuable IP

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Building Valuable IP- A Presentation by Dr. Kalyan C. Kankanala

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Building Valuable IP

  1. 1. BUILDING VALUABLE IP By Dr.Kalyan Kankanala kalyan@bananaip.com www.bananaip.com www.bananaip.com/sinapse-blog
  2. 2. THEMES • Integrated IP protection. • Quality of IP and Business. • Building Licensable IP. • IP Audits and Business value 06/05/14 © BananaIP 2011
  3. 3. Highest Value? • Land • Gold • Information • Ideas 06/05/14 © BananaIP 2011 Image: dan / FreeDigitalPhotos.net Image: Arvind Balaraman
  4. 4. Protecting Ideas • Intellectual Property • Abstract Vs. Concrete Ideas • Nature of protection • Business Value 06/05/14 © BananaIP 2011
  5. 5. Species of IP • Patents • Copyrights • Trade Marks • Designs • Trade Secrets • Geographical Indications • Plant Varieties • Traditional Knowledge 06/05/14 © BananaIP 2011
  6. 6. Integration • What will you protect? 06/05/14 © BananaIP 2011
  7. 7. Quality of IP and Business 06/05/14 © BananaIP 2011
  8. 8. Why Quality? • Business and Competitive Advantage • Marketability • Licensability • Valuation 06/05/14 © BananaIP 2011
  9. 9. Protection Quality • Patent Claim What I claim is a table consisting of a flat piece of wood connected to wooden legs at all four corners. 06/05/14 © BananaIP 2011
  10. 10. Protection Quality • Trade Mark House of Coffee 06/05/14 © BananaIP 2011
  11. 11. Protection Quality • Software for playing TV on cell phones • Patent/Copyright/Trade Secret 06/05/14 © BananaIP 2011 Image: Idea go / FreeDigitalPhotos.net
  12. 12. Building Licensable IP 06/05/14 © BananaIP 2011
  13. 13. Licensing Opportunities • Patents  Single Patent Vs. Patent Portfolio  Grouping and Pooling  Validation and Strength Analysis  Valuation  Potential Licensees  Negotiation  License Execution 06/05/14 © BananaIP 2011
  14. 14. IP Audits and Business Value 06/05/14 © BananaIP 2011
  15. 15. IP Audit • Purpose  Strategize Invention/Creation  Increase IP Numbers  Create IP Asset Inventory  IP Protection Verification  Assess Value of IP  Process Review  Optimal Utilization  Acquisition or Licensing  Enforce and Defend  Risk Mitigation 06/05/14 © BananaIP 2011
  16. 16. How? • Define the purpose • Study the company • Interviews and Document Review  Result • Asset Inventory • Process Recommendations • Risk Mitigation Plan • Variable - Based on objective 06/05/14 © BananaIP 2011
  17. 17. Case Example • Leading software services company • Raising Investment • Valuation • IP Audit 06/05/14 © BananaIP 2011
  18. 18. Thank You For more info: www.bananaip.com/sinapse-blog 06/05/14 © BananaIP 2011

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