Copyright Licensing
Sandeep Hegde M.,
www.bananaip.com
27-05-2014 1Copyright- BananaIP, 2012
Licensing Fundas!
• Parties- Licensor and Licensee
(and Facilitator)
• Licensed Property
• Permission to exploit certain r...
Licensing Opportunities
Copyright Owner
Television
Channels
Merchandising
Home
Entertainment
Theatrical
VOD and
Airborne
I...
Television Licensing
27-05-2014 4
Platforms of Exploitation
• Pay TV- Satellite, Cable, Terrestrial
• FTA TV- Satellite, Cable, Terrestrial
• Local Cable TV...
Agreement Clauses
• Clearly define
– Licensed Products
– Programs
– Platforms
– Term
– Territory
27-05-2014 6
Agreement Clauses
Grant of License
– Nature of License
– Restrictions on grant
– YouTube Rights
27-05-2014 7
Agreement Clauses
• Consideration
– Fixed Fee
– Minimum Guarantee
– Running Royalty
– Combination of the above
• Logs and ...
Agreement Clauses
• Term, Termination and Renewal
– Term
– Termination
• By Mutual Consent
• By Breach- Unilateral
• By Co...
Agreement Clauses
• Warranties
• Indemnity- Liquidated Damages
• Intellectual Property
• Confidentiality
• Dispute Resolut...
Digital Exploitation
• Full Film/Program, Video Songs/Clips, Audio
Songs/Clips, Images
• Internet and Mobile
• Distributio...
Merchandising
• In Film/Out Film Branding
• Direct Merchandising
• Cobranded Merchandising
• Publishing
27-05-2014 12
Crucial Points
• Licensed Materials and Licensed Products
• Royalty on Gross/Net Sales
• Development, Quality Control
• Ma...
Brand Merchandising
27-05-2014 14
Advantages
• Better Brand Visibility
• Promotion and Marketing
• Protection Strategies
• Royalties
27-05-2014 15
Be Mindful of the Following..
• Restrict the Rights
• Manner of Usage
• Strict Quality Control
• No Transfer of IP
• Regis...
Some Useful Forums
• Licensing Industry Merchandisers’Association
(LIMA)- http://www.licensing.org/
• FICCI Frames- http:/...
IP Learning made Easy
27-05-2014 18
http://www.smashwords.
com/books/view/150374
https://gumroad.com/l/bxPS
Coupon Code: Z...
Thank you…
www.bananaip.com
www.bananaip.com/sinapse-blog
Email: contact@bananaip.com
27-05-2014 19
Upcoming SlideShare
Loading in …5
×

Copyright Licensing

337 views

Published on

Copyright Licensing

Published in: Law
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
337
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Copyright Licensing

  1. 1. Copyright Licensing Sandeep Hegde M., www.bananaip.com 27-05-2014 1Copyright- BananaIP, 2012
  2. 2. Licensing Fundas! • Parties- Licensor and Licensee (and Facilitator) • Licensed Property • Permission to exploit certain rights • For a Fixed Period • No transfer of Ownership 27-05-2014 2
  3. 3. Licensing Opportunities Copyright Owner Television Channels Merchandising Home Entertainment Theatrical VOD and Airborne Internet/Mobile Digital 27-05-2014 3 In Film/Out Film Branding Remake Rights
  4. 4. Television Licensing 27-05-2014 4
  5. 5. Platforms of Exploitation • Pay TV- Satellite, Cable, Terrestrial • FTA TV- Satellite, Cable, Terrestrial • Local Cable TV • (S/I) VOD- Satellite, Cable, DTH, Internet • Pay Per View • Internet • Mobile • Linear/ Non-Linear • Websites, YouTube and others 27-05-2014 5
  6. 6. Agreement Clauses • Clearly define – Licensed Products – Programs – Platforms – Term – Territory 27-05-2014 6
  7. 7. Agreement Clauses Grant of License – Nature of License – Restrictions on grant – YouTube Rights 27-05-2014 7
  8. 8. Agreement Clauses • Consideration – Fixed Fee – Minimum Guarantee – Running Royalty – Combination of the above • Logs and Reports • Payment Schedule • Audit Clause 27-05-2014 8
  9. 9. Agreement Clauses • Term, Termination and Renewal – Term – Termination • By Mutual Consent • By Breach- Unilateral • By Convenience – Renewal – Post Termination Obligations 27-05-2014 9
  10. 10. Agreement Clauses • Warranties • Indemnity- Liquidated Damages • Intellectual Property • Confidentiality • Dispute Resolution • Miscellaneous Clauses 27-05-2014 10
  11. 11. Digital Exploitation • Full Film/Program, Video Songs/Clips, Audio Songs/Clips, Images • Internet and Mobile • Distribution; Derivative Works- ringtones, wallpapers, games; Streaming; VOD; Rental 27-05-2014 11
  12. 12. Merchandising • In Film/Out Film Branding • Direct Merchandising • Cobranded Merchandising • Publishing 27-05-2014 12
  13. 13. Crucial Points • Licensed Materials and Licensed Products • Royalty on Gross/Net Sales • Development, Quality Control • Marking and Notices • Confidentiality • Intellectual Property • Non-Compete 27-05-2014 13
  14. 14. Brand Merchandising 27-05-2014 14
  15. 15. Advantages • Better Brand Visibility • Promotion and Marketing • Protection Strategies • Royalties 27-05-2014 15
  16. 16. Be Mindful of the Following.. • Restrict the Rights • Manner of Usage • Strict Quality Control • No Transfer of IP • Registration 27-05-2014 16
  17. 17. Some Useful Forums • Licensing Industry Merchandisers’Association (LIMA)- http://www.licensing.org/ • FICCI Frames- http://www.ficci-frames.com/ • Licensing Executives Society- http://www.lesi.org/ 27-05-2014 17
  18. 18. IP Learning made Easy 27-05-2014 18 http://www.smashwords. com/books/view/150374 https://gumroad.com/l/bxPS Coupon Code: ZK37K 30% off
  19. 19. Thank you… www.bananaip.com www.bananaip.com/sinapse-blog Email: contact@bananaip.com 27-05-2014 19

×