Fundamentals of IP for Entertainment Industry

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Fundamentals of IP for Entertainment Industry - By Dr. Kalyan C Kankanala

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Fundamentals of IP for Entertainment Industry

  1. 1. For Entertainment Industry By Dr. Kalyan C. Kankanala kalyan@bananaip.com www.bananaip.com www.bananaip.com/sinapse-blog Fundamentals of IP
  2. 2. Value Intellectual Assets Opportunity to Gain Financial Value Protection and Ownership Licensing, Merchandizing and so on Risk Mitigation
  3. 3. Quick Intro
  4. 4. IP? Nature of Protection Term Species of IP
  5. 5. Species of IP Copyrights Trade Marks Designs Patents Trade Secrets Geographical Indications Traditional Knowledge Plant Varieties...
  6. 6. Copyrights
  7. 7. Protection Idea/Expression Dichotomy Tangible Form Originality and Modicum of creativity Subject matter - Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic and Sound Recording works. Term - Life plus 60 years Varies for Movies, Photographs and so on.
  8. 8. Idea/Expression Spectrum Concepts Facts Works in public domain Merger Where Idea Ends and Where Expression Begins?
  9. 9. Example Concept
  10. 10. Scene Sarkar God Father
  11. 11. Plot Phone Booth Knock Out
  12. 12. Rights Reproduction Adaptation Distribution Derivative work Public performance Display
  13. 13. Risks Copyright Infringement Copying Access Substantial Similarity Tests Look and Feel Abstraction-Filtration-Comparison
  14. 14. Example Boxing Scene
  15. 15. IRobot Endhiran(Robot) Example
  16. 16. Fair Use Comment Criticism Parody Education Research News Reporting Version Recording Private use
  17. 17. Example News Channels playing a simultaneous Video of an on-ground cricket match along with a Report/ Interview
  18. 18. Example News Channels Playing songs/ scenes alongside a news report
  19. 19. Permission to Use Copyright Societies Compulsory Licensing Neighbouring Right Broadcasters Performers
  20. 20. Opportunities Clear Ownership Protect License Merchandize Earn revenues over a long period of time.
  21. 21. Trade Marks
  22. 22. Brand Value Disney-29,018 Red Chillies- 42.1 MTV- 6383 IBM - 86, 383 Apple - 83, 153
  23. 23. Protection Subject matter - Representation Term - Unlimited Requirements Distinctive Deceptive Registration
  24. 24. Example
  25. 25. Types of Marks Fanciful- Arbitrary- Suggestive- Descriptive- Generic-
  26. 26. Risks Infringement Passing Off Dilution
  27. 27. Example Passing Off Secondary Meaning Delay in Approaching the court Injunction Denied Movies: Nisshabd(2005) & Nishabd(2007)
  28. 28. Movies: Hari Puttar & Harry Potter Dilution Literate/ Illiterate Audience Delay in approaching the Court Injunction denied Example
  29. 29. Domain Name Disputes Registration of domain name Dispute Resolution Example: www.yashraj.in
  30. 30. Opportunities Clear Ownership Protect License In Film Placement Brand Value
  31. 31. Designs
  32. 32. Protection Appearance New, Original and Ornamental Term: 5 years renewable twice
  33. 33. Example • Batman Toys • Ra.One(Movie) Toys • Magical Pencil in Shaka Laka Boom Boom, Hindi tele-serial
  34. 34. Opportunities Clear Ownership Protect License Merchandise Generate Revenue
  35. 35. Trade Secrets
  36. 36. Protection Any information Perpetual Term Requirements Economic Value Not known to public Reasonable measures
  37. 37. Reasonable Measures Confidentiality Agreements Confidentiality Notices Employment contracts Physical Security measures Information Security...
  38. 38. Opportunities Reasonable Measure Value from secrecy Licensing
  39. 39. PATENT
  40. 40. Patents Inventions Novel Useful Inventive Term - 20 years
  41. 41. Opportunities Clear Ownership Protect Licensing Merchandizing Generate Revenue
  42. 42. Personality Rights
  43. 43. Personality Rights Celebrities Name, Likeness, Voice or any other identity Commercial use Exception: Parody, Lampooning, Criticism...
  44. 44. EXAMPLE Kajal Agarwal
  45. 45. Daler Mehndi
  46. 46. Deriving Value from IP Know your assets - IP Audit Clear Ownership Strategic Protection Smart Licensing Aggressive Merchandizing Risk Mitigation Plan
  47. 47. e-book on Fun IP Fun IP Fundamentals of Intellectual Property Dr. Kalyan C. Kankanala Download URL for the e-book: https://gumroad.com/l/bxPS
  48. 48. Thank You! For more information: contact@bananaip.com www.bananaip.com/sinapse-blog

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