See the full blog post here: http://www.brainrider.com/better-marketing-blog/b2b-social-media-curation/ What is social media curation? Social media curation is: Gathering and repurposing content from sources outside of your business to improve and diversify your social media marketing. So...why curate? -It establishes you as more of an expert in your field, which exposes you to a broader audience and can increase your social media followers. -It’s an excellent addition to your SEO strategy and increases linking…especially if you’re using Google+. -It allows you to discuss innovations, trends, and news related to your industry that your business hasn’t written about yet. -It takes some pressure off of your team to constantly produce content, especially during busier times. -It helps your business identify which topics are most popular with your followers, so that your business can incorporate these topics into your content strategy. Where should you curate from? -Like-minded individuals and businesses that produce visual and interesting content related to your business. -Blogs that are related to your industry. -Reliable news sources that reference your industry. How do you find sources? -Search for LinkedIn Groups based on or related to your industry or start a discussion in a LinkedIn Group. -Find Facebook Pages based on or related to your industry. -Discover Twitter hashtags, recent tweets, and accounts related to your specific keywords. -Go on Google+ to search for active groups related to your industry. -Search for sources on Quora or write a Quora post asking where to find sources on the topics your business is interested in. Then: -As you build a list of valuable and relevant resources and blogs, put them into a RSS feed tool, such asFeedly.com or Scoop.it. -It becomes a one-stop shop for all of your content curation! Best practices: -Make the curated tweets and posts relevant to your customer’s needs and pains. -Make sure the social media messages are compelling and explain what the link is about. Think of the interesting attributes of social media accounts that you follow and apply them to your account. -Avoid just copying their exact content when you tweet or post. Give it a little bit of your company’s personality! -Avoid curating from sources that are selling their own products in their content, have too many ads or pop-ups, have typos or errors (it happens!), or have a negative tone. -Don’t just curate from one or two sources. Build diverse mix of valuable sources to curate from. -Always give credit to the author or creator of the source. For more tips on social media: -Follow us on Twitter: https://twitter.com/brainrider -Or check out our latest blog post on social listening: http://www.brainrider.com/better-content-blog/b2b-social-listening-how-to-tune-in/

1. B2b SOCIAL MEDIA
CURATION:
Tips and Tricks
By: Miranda Steinway
(@MIRANDASTEINWAY)
from Brainrider

2. Before we Begin:
What is social media
curation?

3. SOCIAL MEDIA CURATION is:
Gathering and repurposing
content from sources outside of
your business to improve and
diversify your social media
marketing.

4. SO...
WHY curate?

5. • It establishes you as more
of an expert in your field…

6. …which exposes you to a broader
audience and can increase your
social media followers.

7. • It’s an excellent addition to
your SEO strategy and
increases linking…
✔

8. …especially if you’re using
Google+.

9. • It allows you to discuss innovations,
trends, and news related to your industry
that your business hasn’t written about yet.

10. • It takes some pressure off of your
team to constantly produce content,
especially during busier times.

11. • It helps your business identify which topics
are most popular with your followers, so that
your business can incorporate these topics
into your content strategy.

12. Where Should You
curate from?

13. • Like-minded individuals and
businesses that produce visual and
interesting content related to your
business.

14. • Blogs that are related
to your industry.
• Reliable news sources
that reference your
industry.

15. How do You
find sources?

16. • Search for LinkedIn Groups based on
or related to your industry or start a
discussion in a LinkedIn Group.
• Find Facebook Pages based on or
related to your industry.

17. • Discover Twitter hashtags, recent tweets,
and accounts related to your specific
keywords.
• Go on Google+ to search for active
groups related to your industry.

18. • Search for sources on Quora or write
a Quora post asking where to find
sources on the topics your business is
interested in.

19. THEN:
• As you build a list of valuable
and relevant resources and
blogs, put them into an RSS
feed tool, such as Feedly.com
or Scoop.it.
• It becomes a one-stop shop for
all of your content curation!

20. Best practices

21. • Make the curated tweets and posts relevant to
your customer’s needs and pains.

22. • Make sure the social media messages are compelling
and explain what the link is about. Think of the
interesting attributes of social media accounts that
you follow and apply them to your account.

23. • Avoid just copying
their exact content
when you tweet or
post.
Give it a little bit of
your company’s
personality!

24. • Avoid curating from sources that are
selling their own products in their
content, have too many ads or pop-ups,
have typos or errors (it happens!), or
have a negative tone.

25. • Don’t just curate from one or two sources. Build
diverse mix of valuable sources to curate from.
• Always give credit to the author or creator of the
source.

26. For more TIPS ON
Social Media:

27. Follow us on…
Twitter= @brainrider
Or check out our latest
blog post on social listening.

28. Images from:
Slide 1
http://www.underconsideration.com/brandnew/archives/facebook_logo_detail.gif
http://readwrite.com/files/google-Minus-icon.png
http://a2.mzstatic.com/us/r30/Purple/v4/fb/cd/2e/fbcd2ea4-d829-5fc9-5392-1ef5f9160bf2/mzl.hslvxbvk.png
http://scm-l3.technorati.com/13/02/19/75101/Twitter.png%3Ft%3D20130219104123
Slide 5:
http://tinasibley.co.uk/wp-content/uploads/2013/11/expert.gif
Slide 6:
http://i.haymarket.net.au/News/universal_3d_glasses.jpg
Slide 8:
http://readwrite.com/files/google-Minus-icon.png
http://www.renodiscontent.com/wp-content/michaeljackson_01.jpg
Slide 9:
http://the1owe1report.files.wordpress.com/2012/05/breaking-news-ron-burgundy3.png
Slide 10:
http://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/articles/health_tools/
preparing_for_middle_school_tweens_slideshow/getty_rf_photo_of_stressed_tween_boy.jpg
Slide 11:
http://onmilwaukee.com/myOMC/authors/andytarnoff/popularitycontest.html
Slide 13:
http://phenomena.nationalgeographic.com/files/2013/04/brain-990x622.png

29. Images continued:
Slide 14:
http://www.myrealestatecareerblog.com/wp-content/uploads//2011/11/Blog-idea-xsmall-for-blog.jpg
Slide 16:
http://a2.mzstatic.com/us/r30/Purple/v4/fb/cd/2e/fbcd2ea4-d829-5fc9-5392-1ef5f9160bf2/mzl.hslvxbvk.png
http://www.underconsideration.com/brandnew/archives/facebook_logo_detail.gif
Slide 17:
http://readwrite.com/files/google-Minus-icon.png
http://scm-l3.technorati.com/13/02/19/75101/Twitter.png%3Ft%3D20130219104123
Slide 18:
http://s3.amazonaws.com/crunchbase_prod_assets/assets/images/resized/0007/2415/72415v4max-250x250.png
Slide 19:
http://www.thinkbelle.com/wp-content/uploads/2013/08/Feedly-Logo-300x300.png
https://int-dir.s3.amazonaws.com/uploads/1570_1570_logo_scoopit_bg-white.jpg
Slide 23:
http://upload.wikimedia.org/wikipedia/en/8/86/Einstein_tongue.jpg
Slide 24:
http://upload.wikimedia.org/wikipedia/en/1/1a/Pop-up_ads.jpg
Slide 25:
http://static.ddmcdn.com/gif/how-make-decisions-1.jpg