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INFOGRAPHICSInfographics are the fast-growing form Infographics provide marketers a chanceof content marketing, with use of this to inform their target audiences withvisual format growing 1.5 times from last attractive visuals they’ll remember.year.
VIDEOVideo marketing has helpedcompanies add a new interactivedimension to their contentstrategies.Americans watch tens of billions ofvideos on the web every month,making the demand for relevantvideo content higher than ever.
BETTER LANDING PAGESAs prospects move closer to conversion, Quality, in-depth landing pages for allthey inevitably develop new questions products and services is key – but brandsand concerns about products or shouldn’t post content for content’s sake.services. Each page must be given careful layoutStill, 60 percent of marketers have consideration, answer business criticalfewer than 10 landing pages on their questions and have clearly optimizedwebsites. calls to action.
CASE STUDIESFew things impress prospects like examples of acompany adding value for clients or customers(especially in the B2B sector).The demand for success stories has led morethan 60 percent of B2B companies to use casestudies as part of a content marketing strategy,and this content is rated as the most effectivecontent marketing strategy by these publishers.
INDUSTRY GLOSSARYThere are some terms content Creating glossary pages that providemarketing campaigns use that definitions of these terms and theirprospects may need defined – and relevance to a companystraffic shouldn’t have to bounce to industry, products and services ensuresother sites to learn. users stay on a site to find their answers.
WHITE PAPERSWhite papers help companies establishindustry authority. Sixty-one percent ofcontent marketers have made white papers apart of their strategies, and the broadmajority of these companies cite them aseffective.Added bonus? Forty percent of marketerssay white papers are “very effective” forSEO.
PRESS RELEASESAnnouncements of new products andservices can be a great way to expandbrand awareness on the web.Fifty-eight percent of B2B contentmarketers currently use press releasesto spread the word on topics rangingfrom new products and services toexecutive appointments.
PRODUCT REVIEWSAND TESTIMONIALSMuch like case studies, product reviews andtestimonials help brands build trust with theirtarget audiences.Eighty percent of consumers trust productreviews on the web, especially when theyrecreated and shared by customers. Encouragingexisting clients to share positive experiences canhelp appeal to new prospects.
EMPLOYEE PROFILESShow prospects who they would The fact that 80 percent of consumersbe working with to boost wont work with brands they dont trustbusiness appeal on the web. demonstrates the importance of putting a face (or faces) to a company name.
INDUSTRY-FOCUSEDNEWS CONTENTMore than 60 percent of marketers say updatingcontent is a leading content marketing challenge.Developing industry news articles around the latesttrends for a brand website ensures a companyalways has something new to write about.Aside from the SEO benefits of news contentmarketing, this strategy also helps position acompany as a thought leader that stays up tospeed on its industry.
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