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How to Royally Fuck up eCommerce SEO in 2018


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Want to really destroy your eCom SEO in 2018? Here are several horror stories and tips of actions not to take, unless you want to royally fuck up your SEO.

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How to Royally Fuck up eCommerce SEO in 2018

  1. 1. How To Royally Fuck Up eCommerce SEO
  2. 2. Hi, I’m Bradlie Head of Strategy & Product Innovation at eCommerce Platform eCommerce Toolkit Warehouse Management
  3. 3. SEO Horror Story No. 1 Trust nobody.
  4. 4. Do not trust Robots.txt to protect your hidden content, non-indexable pages or faceted URLs. Do not use the NoIndex: directive in Robots.txt.
  5. 5. 1. Use Canonical & NoIndex meta tags properly 2. Keep an eye on your sitemap 3. Accurately internally link 4. Do not mess with crawl-rate
  6. 6. SEO Horror Story No. 2 Sorry, what?
  7. 7. .com
  8. 8. “If US traffic then redirect…” .com
  9. 9. .com “If US traffic then redirect…”
  10. 10. 1. Educate your developers 2. Avoid GeoIP redirects 3. Never forget href-lang tags 🚫
  11. 11. SEO Horror Story No. 3 Oh, I thought you said...?
  12. 12. Client: When will you get us to #1? Client: What are you working on? Client: SEO does not make any money. etc...
  13. 13. BE FUCKING BETTER. 1. Clear, simple and regular reporting 2. Defined strategy & share weekly task-list 3. Use GA alerts for session & CR flux
  14. 14. What we know so far: 1. Don’t trust Robots.txt 2. Avoid Geo-IP Redirects 3. Sort your shit out.
  15. 15. 1. Major and pure spam problems 2. Spam problems 3. User-generated spam 4. Hacked content spam 5. Incorrect structured data 6. Unnatural outbound links
  16. 16. SCHEMA
  17. 17. 1. Only add Schema code to visible content/data 2. Ensure all fields for each Schema type are complete and not empty 3. Do not duplicate the same Schema code on the same piece of content on multiple pages
  18. 18. ALWAYS redirect URLs with accuracy when migrating platforms
  19. 19. Takeaways: 1. Don’t rely on Robots.txt. 2. Avoid Geo-IP Redirects. 3. Sort your own shit out. 4. Ensure Schema data is unique. 5. Take redirects very seriously.
  20. 20. Thanks! Drink:// ?? @bhouldsworth