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Brad Tollefsen, Graphically Speaking
@BradTollefsen
Local SEO
Ranking Factors
Local SEO
Traditional Factors
Vs
Snack Pack
Top 5 Localized
Organic Factors
1. Domain Authority of Website
A metric that predicts how well a website will rank on
sear...
Top 5 Localized
Organic Factors
2. Quality of Inbound Links to Domain
• Good links vs bad links
• Local link building idea...
Top 5 Localized
Organic Factors 3. City, State/Province in Landing Page Title
Top 5 Localized
Organic Factors
4. Click Through Rate from Search Results
• CTR = Clicks / Impressions
• Shows Google that...
Top 5 Localized
Organic Factors
5. Topical (Product/Service) Keyword Relevance of
Domain Content
• Is your domain relevant...
Top 5 Local Snack
Pack Factors
1. Physical Address in City of Search
• Is your business located in the city you want to ra...
Top 5 Local Snack
Pack Factors
2. Consistency of Structured Citations
• Update if your business has moved
• Name, Address,...
Top 5 Local Snack
Pack Factors 3. Proper Google My Business Category Associations
Top 5 Local Snack
Pack Factors 4. Proximity of Address to the Point of Search
Top 5 Local Snack
Pack Factors
5. Quality/Authority of Structured Citations
Start with the most popular in your industry/l...
Thank You!
@BradTollefsen
Local SEO Factors - Vancouver Web Design Meetup
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Local SEO Factors - Vancouver Web Design Meetup

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Ranking locally is something almost every business should be worried about. You want your website to be shown when people are searching for your product or service in your area.

But did you know there are two ways to show up on the search results page? There are

The traditional organic listings, which have links to your website, and
The “local snack pack”, which show businesses on a map, ratings, hours of operation, and contact information.

Read my full blog post on it here http://www.bradtollefsen.com/local-seo-snack-pack-vs-ranking-locally-whats-the-difference/

Published in: Marketing
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Local SEO Factors - Vancouver Web Design Meetup

  1. 1. Brad Tollefsen, Graphically Speaking @BradTollefsen Local SEO Ranking Factors
  2. 2. Local SEO Traditional Factors Vs Snack Pack
  3. 3. Top 5 Localized Organic Factors 1. Domain Authority of Website A metric that predicts how well a website will rank on search engines. Determined by combining other search metrics such as linking domains, total number of links, trust etc into a sing score.
  4. 4. Top 5 Localized Organic Factors 2. Quality of Inbound Links to Domain • Good links vs bad links • Local link building ideas – Blog posts – Videos – Host community events – Sponsor local charities – Create great community content
  5. 5. Top 5 Localized Organic Factors 3. City, State/Province in Landing Page Title
  6. 6. Top 5 Localized Organic Factors 4. Click Through Rate from Search Results • CTR = Clicks / Impressions • Shows Google that your page is relevant • Make your titles/descriptions compelling
  7. 7. Top 5 Localized Organic Factors 5. Topical (Product/Service) Keyword Relevance of Domain Content • Is your domain relevant to the keyword?
  8. 8. Top 5 Local Snack Pack Factors 1. Physical Address in City of Search • Is your business located in the city you want to rank for? • Must be an actual address, not a home or a PO Box
  9. 9. Top 5 Local Snack Pack Factors 2. Consistency of Structured Citations • Update if your business has moved • Name, Address, and Phone Number (NAP) • 300 – 602 West Hastings St Vs • #300 – 602 W Hastings Street
  10. 10. Top 5 Local Snack Pack Factors 3. Proper Google My Business Category Associations
  11. 11. Top 5 Local Snack Pack Factors 4. Proximity of Address to the Point of Search
  12. 12. Top 5 Local Snack Pack Factors 5. Quality/Authority of Structured Citations Start with the most popular in your industry/location • Google My Business • Yelp • Yellow Pages • Better Business Bureau • Canpages
  13. 13. Thank You! @BradTollefsen

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