Audience sophistication guide slideshare

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Audience sophistication guide slideshare

  1. 1. How to Achieve a Content Sophistication Match For Your Audience ATOMIC REACH AUDIENCE ENGAGER © Atomic Reach 2013 1
  2. 2. DEFINING SOPHISTICATION MATCH We know how HARD it is to grab your audience’s attention. To create high-quality content that engages readers, you must make sure that it's highly relevant to your audience and specifically tailored for them. Using the Atomic Reach Audience Engager, we help you identify critical opportunities for improvements within your content based on writing style, sophistication and structure. One of our metrics, “Content Sophistication”, makes recommendations on how you can optimize your articles to specific target audiences. © Atomic Reach 2013 2
  3. 3. HOW THIS FEATURE WORKS There are 2 messages that you will receive when there is a sophistication mismatch from your target audience: your content is too complex or too simple. Here are some tips on how to achieve a sophistication match. *Don’t worry if you see large paragraphs highlighted. It doesn’t mean that you have the change all of the text. Sometimes, a few key changes are all you need to optimize your writing. © Atomic Reach 2013 3
  4. 4. IF IT’S TOO COMPLEX… CONSIDER: Original draft LENGTH The longer the word, sentence or paragraph, the more effort the brain has to expend to comprehend the ideas. Cut it down where you can. LANGUAGE Use simpler words that people understand. Avoid jargon. © Atomic Reach 2013 4
  5. 5. IF IT’S TOO COMPLEX… Edited version ORIGINAL “By developing your marketing strategies around your existing audience and combining that with data insights, you can create a theory.” EDITED “Data insights help you create a theory around your online strategy. ” ORIGINAL “But like the data generated by the accelerator, it is only feasible to harness a small fraction of the total information.” EDITED “It's only feasible to harness a small fraction of the data. ” © Atomic Reach 2013 5
  6. 6. IF IT’S TOO SIMPLE… CONSIDER: Original draft LENGTH Short lines require the eye to travel too often, breaking the reader’s rhythm. Write for an audience who tends to read more complex and thorough content. Elaborate on main points, offering full support of arguments. © Atomic Reach 2013 6
  7. 7. IF IT’S TOO SIMPLE… CONSIDER: Edited version LANGUAGE Think about who you’re writing for and use the correct word choice or diction. ORIGINAL ORIGINAL “Simply sign up with our Atomic Reach platform, enter your RSS feed, and tell us about your target audience.” EDITED “Simply sign up with our Atomic Reach platform, enter your RSS feed, and choose the writing style and sophistication for your target audience.” “Just like you, we are always looking to get better and provide better products.” EDITED “Just like you, we are always looking to raise the bar and make improvements to provide the best user experience possible. “ © Atomic Reach 2013 7
  8. 8. IF IT’S TOO SIMPLE… CONSIDER: Original draft LENGTH Write for an audience who reads more complex and thorough content. Elaborate on main points, offering full support of your arguments. LANGUAGE Think about who you’re writing for and use the correct word choice or diction. © Atomic Reach 2013 8
  9. 9. IF IT’S TOO SIMPLE… Edited version ORIGINAL “Simply sign up with our Atomic Reach platform, enter your RSS feed, and tell us about your target audience.” EDITED “Simply sign up with our Atomic Reach platform, enter your RSS feed, and choose the writing style and sophistication for your target audience.” ORIGINAL “Just like you, we are always looking to get better and provide better products.” EDITED “Just like you, we are always looking to raise the bar and make improvements to provide the best user experience possible. “ © Atomic Reach 2013 9
  10. 10. If you liked this guide, please share it with your friends! Have a question? Email us anytime. info@atomicreach.com © Atomic Reach 2013 10

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