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Public Relations: More bang for the buck
Public relations is one of the most cost-effective ways to spend your marketing dollar – whether you take on PR yourself, or hire someone to help you. At a time when print media are struggling, opportunities to target audiences, build relationships and increase awareness about your business, product or service using PR are actually growing.
What is PR, and how can you easily create a strategic, creative PR program that will help your business? How do you write and distribute an effective news release? How do you incorporate social media into your PR efforts? What are editors, reporters and media consumers looking for when it comes to stories they want to write and read? How should you handle any crisis that may arise? How can PR help increase your website traffic?
Participants will leave with a variety of new ideas, techniques and tools to create or improve their PR strategy, develop a manageable plan that works for them, and see increased exposure and improved results by stepping up their PR efforts.