forget convention

1. Forget Convention
Peter Watson, Chatty Imp

2. Peter Watson
Built car audio store from ground up
10,000 hits per day from YouTube
Marketing manager at football scouting
agency: PPC, email, outdoor ads
Founded Chatty Imp, specialist Social
Media agency
Invested in Reverse Agency: PPC
specialists

3. Chatty Imp
Founded in 2015
Team of 9
On top of the latest trends in
Social Media
Acts as an extension of marketing
departments in companies

4. Forget Convention

14. No one has marketed
your business
in today’s world

20. How do we do this?

23. Not everyone is the same!

30. Remarketing

33. Sequencing

34. Solicitors Example

35. Visitors to website
PPC
Email marketing Events
Organic search
Offline marketing
Leads lost to explore competitors
How do we get these people back?!
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

36. Visitors to website
CLICK
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

37. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Advert 1

38. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Advert 2

39. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Advert 3

40. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Advert 4

41. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Advert 5

42. Split Test

43. Male + female
16 years old
Birthday in
next 2 weeks
Driving School
Female
36-55 years old
Parents of children
aged 13-18

44. Monitor Everything

45. Old vs new
Analytics image

46. Be Creative

48. Put a value on each part
of the customer journey

49. Average Sale Value
£1000
Average Meeting Value
£500
Average Enquiry Value
£100
50% lead to a sale
20% lead to a meeting

50. Do.

51. chattyimp.com/talk
peter@chattyimp.com
01522 71 61 71