Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Soc. Media Inside Orgs.

Application of social media inside organizations - strategic value & side-effects

  • Login to see the comments

  • Be the first to like this

Soc. Media Inside Orgs.

  1. 1. Social Media Inside the Firewall Strategic Applications and Side-effects © CHANGEase Inc. 2010
  2. 2. Social media is already operating inside your firewall ... - influencing internal stakeholders’ opinions of their company and its products, policies and employment branding - reshaping operational relationships across silos and geographies - impacting efforts to maintain company classified information securely within the firewall - defining your company’s brand reputation. © CHANGEase Inc. 2010
  3. 3. Social media is increasingly operating inside your firewall ... - influencing internal stakeholders’ opinions of their company and its products, policies and employment branding - reshaping operational relationships across silos and geographies - impacting efforts to maintain company classified information securely within the firewall - defining your company’s brand reputation. Isn’t it time to better manage its influence? © CHANGEase Inc. 2010
  4. 4. Strategic Applications Social Media Inside the Firewall Organisational Side Effects © CHANGEase Inc. 2010
  5. 5. Knowledge and Change Talent Innovation Management Management real-time development, strategies, products, recruitment, inventorying, sharing, identifying policies, systems, brand, development, assignment, and solving challenges restructuring, M&A succession, culture Strategic Applications Social Media Inside the Firewall Organisational Side Effects © CHANGEase Inc. 2010
  6. 6. Realtime Knowledge and Change Talent Knowledge Innovation Management Management development, sharing real-time development, strategies, products, recruit, inventory, sharing, identifying and application policies, systems, brand, develop, assign, and solving challenges restructuring, M&A succession , culture Strategic Applications Social Media Inside the Firewall Organisational Side Effects Leadership Communications Organizational Power and Influence multi-directional, real - Design based on followership of time, unblocked and flatter, cross-silos, policies thought leaders vs. undistorted along aligned with collaborative positional authorities management chain transparent culture New Digital Divide Users vs. non-users of SM - often linked to age demographics © CHANGEase Inc. 2010
  7. 7. Knowledge and Knowledge and Change Talent Innovation Innovation Management Management real-time, development, real-time development, strategies, products, recruitment, inventorying, sharing, identifying sharing, identifying policies, systems, brand, development, assignment and and solving challenges solving challenges restructuring, M&A succession, culture Strategic Applications Social Media Inside the Firewall Organisational Side Effects Leadership Communications Organizational Power and Influence multi-directional, real - Design based on followership of time, unblocked and flatter, cross-silos, policies thought leaders vs. undistorted along aligned with collaborative positional authorities management chain transparent culture New Digital Divide Users vs. non-users of SM - often linked to age demographics © CHANGEase Inc. 2010

×