Blogging is a great way to build better
relationships while sharing valuable
We’ve been working on creating better relationships and communication as
keys to our business success. Let’s explore how blogging can lead to better
Sonia at Copyblogger suggests including
the following elements in your blogs:
1. Generosity or what I call giving first. Provide valuable, useful and
actionable ideas in your blogs. This gives your customer a sample of
your expertise and skills.
2. Relatability. Does your reader relate, understand and believe in you?
Are you writing in a way that helps them relate to you?
3. Kindness is King or maybe Queen, since we are making customers
our king at Blue Zoo! Regardless of what we call it, being kind will
never go out of style. As Sonia puts it, being an ass can get you
attention, but being kind will increase your ability to relate and
connect to your audience, which in turn increases your chances of
converting readers into customers. Most people prefer buy from
people that they like.
4. Reliability. Show up with consistent content and frequency. Don’t
post three times this week and miss the next month. Also, be
consistent in giving rather than asking for a sale. At Blue Zoo, we
provide much of our content, whether via blog, email or social media,
as free and valuable content. We only send out sales oriented
messages about 10% to 20% of the time at Blue Zoo.
5. Authority. The more you share valuable content that demonstrates
useful knowledge in your field, the more you establish your authority
and credibility in your field. And don’t confuse transparency of your
life with authority. Being honest is a good idea, but your audience
probably doesn’t need to know about your latest family disaster.
Practice including these aspects in your blog and other
communications as a way to build relationships. Just as good copy
includes keywords for your niche, you want your copy to include language
and ideas that help connect with your customers and readers.
How are we doing? We’d like to hear your
Quit Monkeying Around! Join the Zoo.™