TEXAS TECH UNIVERSITY Rawls College of Business Administration MGT 3375 – ENT I: New Value Creation Tentative Syllabus Spring 2011Instructor: Angela Randolph RCOBA E351 Phone : 806 – 834-4777 E-mail: firstname.lastname@example.orgOffice Hours: Wednesdays 1:00 – 3:00 pm and by appointmentClass Time and Location: Mondays, Wednesdays, and Fridays, 11:00-11:50 AM RCOBA 101Required Text & Readings: Entrepreneurship: Successfully Launching New Ventures, 4th Ed. By Barringer, B.R. & Ireland, R.D. Other required readings You will also need a clicker to participation in class activities.Course OverviewThe purpose of this course is to provide an introduction to the entrepreneurship. The emphasisof this course is on the idea generation, opportunity identification, and evaluation phase of theventure creation process. This course is designed to integrate knowledge learned from severaldisciplines, including but not limited to management, marketing, and finance, and apply thisknowledge to the new venture creation process. We will also explore how entrepreneurshiprelates to your career goals. This course may be enriched by guest speakers who will bring thematerial to life by sharing their experience and expertise.Learning ObjectivesThe objectives of this course are to provide the opportunity to: 1. Explore the entrepreneurial process, with an emphasis on the early stage process before and during start-up. 2. Understand the opportunity identification and evaluation process. 3. Gain knowledge about the process of starting a new venture. 4. Develop the ability to analyze and communicate the potential performance of an opportunity. 5. Learn how to apply entrepreneurial practices in work settings.
a. Develop and improve written and verbal communication skills. b. Develop and improve the ability to work in teams. c. Develop and improve project management skills. 6. Explore entrepreneurship as a career option.Course Requirements and Evaluation CriteriaClass sessions will be a combination of discussions, lectures, case studies, and group exercises.To be successful in this course, you are expected to: 1. Read all assigned readings and be prepared to discuss the reading material on the day it is assigned. 2. Actively participate in class. 3. Prepare an individually written analysis of a case study. Be prepared to discuss the case in class. 4. Prepare a written analysis of a case study with your team. 5. Prepare and present a written company report with your team. 6. Prepare, write, and present an analysis of a business opportunity (either individually or with a team). 7. Prepare for tests that evaluate your understanding of key concepts from the assigned reading and lectures.Evaluation CriteriaClass Participation 200Individual Case Study 100Team Case Study Analysis 50Team Company Report 50Feasibility Study (Individual or Team) 2004 Multiple Choice Exams (100 points each) 400 1000 ptsGrades will be evaluated using the following formula: 90% and above = A 80% and above = B 70% and above = C 60% and above = D Below 60% = F
Description of Assignments1. Class participationI envision a fun class where we learn through discussion and activities. As such, it is necessaryfor you to read the assigned reading and cases before class. Class participation credit will begiven for participating in class discussion, writing one-page memos as assigned for case studies,and participating in class polls. I will also call on individuals to answer questions or kick off thediscussion as being able to answer on the spot is an important skill to develop.2. Individual Case StudyThe purpose of this study is to understand the opportunity evaluation process and gain anappreciation for the variation in ideas. This exercise will require your active participation inevaluating three new ideas of your choice on Quirky’s website- www.quirky.com. Write a brief(2-3 pages) on your experience. Describe the three products, comment on why you liked ordisliked the product, whether you think the product is feasible and/or desirable, and thecomments of others on the same products. Be prepared to present your findings in class.3. Team Case AnalysisThe purpose of this assignment is to understand the venture creation process. In this caseanalysis, the team will evaluate the business opportunity for feasibility and marketability. Thispaper should include a market and industry analysis, financial analysis, and an analysis of theentrepreneur’s resources.4. Team Company ReportExploring how a company handles entrepreneurial challenges will provide you with informationon how others evaluate business opportunities. The emphasis on this 2-3 page report should beon how the founders used the steps and techniques outlined in this course to identify anopportunity and develop the opportunity into firm. The focus of the paper will be on how thefounders overcame obstacles in the entrepreneurial process. Please include your references inAPA format. The company needs to be picked by February 6th.The organization must meet the following criteria: The organization you select can be a business or non-profit organization. It must be younger than 10 years old It must be currently operating (not sold or closed) It must be privately held It cannot be one that your family owns It cannot be founded by an existing corporation or be a franchiseNo two teams can have the same company.
5. Feasibility ProjectThe feasibility project is a way to practice the techniques we learn in this class. Feasibility planscan be used by entrepreneurs as they evaluate opportunities, but they are also used incorporations to evaluate new major projects or products or services, the purchase of newequipment or real estate, and to evaluate expansion decisions.This team project will require project management skills as this project will take the entiresemester to complete. The first presentation and one-page memo describing the concept will beFeb 27-29. The final presentation and paper will be due at the end of April. Date to beannounced.COURSE POLICIESPROFESSIONALISM: The purpose of this class is to help prepare you for a successful career.As such, assignments that are not typed will not be accepted. All assignments should be writtenin a professional manner. Points will be deducted for informal language, grammatical andspelling errors, and not including your name. You can gain additional points for creative workthat exceeds minimum requirements.LATE WORK: Late work is unprofessional. Unexcused late assignments will be markeddown one letter grade per day. Notify me in advance if you expect to turn in an assignmentlate. I am more sympathetic to an explanation offered ahead of time.ACADEMIC INTEGRITY: (from the Texas Tech Student Handbook, 2005-2006, Code ofStudent Conduct, Part IX, Section B, item number 3) “Academic dishonesty includes, but is notlimited to, cheating, plagiarism, collusion, falsifying academic records, misrepresenting facts,and any act designed to give unfair academic advantage to the student (such as, but not limitedto, submission of essentially the same written assignment for two courses without the priorpermission of the instructor) or the attempt to commit such an act.” Academic honesty is animportant standard of every academic institution and is expected of every student in this class.As academic dishonesty is also a crime against the university, violators will be reported andadjudicated as prescribed by the Student Code of Texas Tech University. Should you have anydoubt as to whether or not an action of yours constitutes academic dishonesty, consult yourprofessor before engaging in it. Bottom Line – don’t cheat!CIVILITY IN THE CLASSROOM: Students are expected to assist in maintaining a classroomenvironment that is conducive to learning. In order to assure that all students have an opportunityto gain from time spent in class, unless otherwise approved by the instructor, students areprohibited from using cellular phones or beepers, making offensive remarks, reading
newspapers, sleeping, or engaging in any other form of distraction. In particular, I consider latearrival to class, early departure from class, ringing cell phones or beepers, and talking with yourneighbor out of turn as classroom incivilities. Please be respectful of others who are trying to getthe most from their college experience.ADA STATEMENT: The University is committed to the principle that in no aspect of itsprograms, shall there be differences in the treatment of persons because of race, creed, nationalorigin, age, sex, or disability, and that equal opportunity and access to facilities shall be availableto all. If you require special accommodations in order to participate, please contact me email@example.com or come by my office during the first two weeks of the semester.Students should present appropriate verification from the AccessTECH office (335 West Hall,806-742-2405). No requirement exists that accommodations be made prior to completion of thisapproved university process.CHANGES TO SYLLABUS: This syllabus is subject to change. Announcements in class takeprecedence over any other communication. “You must have mentioned that on the day I wasabsent,” will not be acceptable as an excuse for missed assignments, not knowing about changesin assignments, etc. I may also update Blackboard with any changes so you should check thisperiodically.FINALLY: This syllabus is a contract between you and me. If you disagree with the policies setforth in this syllabus, you have the right to withdraw within the timeframe indicated in theUniversity calendar. By staying enrolled in this class, you agree to adhere to all policies stated inthis syllabus.Tentative Course Schedule Reading # Date Scheduled Course Topic Assignments 1 Jan 20 (F) Introduction/Overview 2 Jan 23 (M) What is entrepreneurship Chapter 1 International entrepreneurship & Social 3 Jan 25 (W) Assigned reading Entrepreneurship 4 Jan 27 (F) Opportunity identification Chapter 2 5 Jan 30 (M) Entrepreneurship and creativity Assigned reading 6 Feb 1 (W) Brainstorming Assigned reading Chapter 7 Feb 3 (F) Assessing opportunities - Feasibility & Desirability 3/Assigned reading 8 Feb 6 (M) Case Study – Turn in Individual Case Study Page 71 in text 9 Feb 8 (W) Developing an entrepreneurial orientation Chapter 3 10 Feb 10 (F) Feasibility Analysis Chapter 3 11 Feb 13 (M) Feasibility Analysis Chapter 3
12 Feb 15 (W) Exam 113 Feb 17 (F) Entrepreneurial Goals14 Feb 20 (M) Desirability Analysis Reading15 Feb 22 (W) Business Plans Chapter 416 Feb 24 (F) Industry and competitor analysis Chapter 517 Feb 27 (M) Feasibility presentations18 Feb 29 (W) Feasibility presentations19 Mar 2 (F) Developing an effective business model Chap 620 Mar 5 (M) Case Study21 Mar 7 (W) Exam 222 Mar 9 (F) Preparing the proper ethical and legal foundation Chapter 723 Mar 10 -18 Spring Break24 Mar 19 (M) Building a new venture team Chapter 925 Mar 21 (W) Venture financial analysis Chapter 826 Mar 23 (F) Venture financial analysis Handout27 Mar 26 (M) Venture financial analysis28 Mar 28 (W) Getting Financing or Funding Chapter 1029 Mar 30 (F) Getting Financing or Funding Chapter 1030 Apr 2 (M) Speaker/Case Study31 Apr 4 (W) Exam 332 Apr 6 (F) No class33 Apr 9 (M) Marketing Chapter 1134 Apr 11 (W) The importance of intellectual property Chapter 12 Preparing for and evaluating the challenges of35 Apr 13 (F) Chapter 13 growth36 Apr 16 (M) Strategies for Firm Growth Chapter 1437 Apr 18 (W) Franchising Chapter 1538 Apr 20 (F) Feasibility Plan Presentations39 Apr 23 (M) Feasibility Plan Presentations40 Apr 25 (W) Feasibility Plan Presentations41 Apr 27 (F) Feasibility Plan Presentations42 Apr 30 (M) Feasibility Plan Presentations43 May 2 (W) Feasibility Plan Presentations44 May 4 (F) Case Study45 May 7 (M) Exam 4