Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age

418 views

Published on

A presentation I gave to the the Indiana Association of Realtors on Leadership in the Digital Age .

Too often in organizations, the paradigm and approach to Digital Technologies are off -base and lead to frustration rather than organizational growth. Learn the important distinctions in paradigm that those who are successful take.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
418
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • Rogers Diffusion of Innovation - Not Good or bad....just different risks. It’s ok - but understand where and why you are there - and that it takes continual and intentional work to stay where you are. \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • A graphic used in earlier presentations….\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Rogers Diffusion of Innovation - Not Good or bad....just different risks. It’s ok - but understand where and why you are there - and that it takes continual and intentional work to stay where you are. \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
  • \n
  • \n
  • A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Not about good and bad – Simply about where you fall.\n
  • \n
  • \n
  • \n
  • Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age

    1. 1. 2011 IAR Legislative Conferenceleadership in a digital ageBrad BierwagenJanuary 17, 2011
    2. 2. Who am I?
    3. 3. Who am I?Why am I Here?
    4. 4. Rogers Diffusion of Innovation
    5. 5. 3
    6. 6. For Today: 5 sets of 3
    7. 7. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    8. 8. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than
    9. 9. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who
    10. 10. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011
    11. 11. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    12. 12. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    13. 13. TheInterconnectedAge
    14. 14. Evolution ofInformation
    15. 15. Evolution ofInformation
    16. 16. Evolution ofInformation
    17. 17. InformationAge
    18. 18. InterconnectedAge
    19. 19. ThePipe...
    20. 20. 2001 2005 2009 2012
    21. 21. DOWNLOAD SPEEDS
    22. 22. DOWNLOAD SPEEDS 1991 = 28:27:00
    23. 23. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00
    24. 24. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4G
    25. 25. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4GFUTURE = 00:00:07 Google broadband
    26. 26. DOWNLOAD SPEEDS 1991 = 28:27:00 FUTURE = 00:00:07 Google broadband14,631 x FASTER
    27. 27. A Worldof Screens...
    28. 28. 1 R 201IA
    29. 29. 2011:Sales of tablets will triple thenumber of units sold in 2010
    30. 30. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing
    31. 31. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing $35 (Solar power option extra)
    32. 32. For the last 20 yearsthe best minds havefocused on makingthe machine better.
    33. 33. Now theyʼre makingthe human-machineinteraction better
    34. 34. John Underkoffler, MIT
    35. 35. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons Estate world to act now ever for the Real it’s more important than• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    36. 36. 2001 2005 2009 2012+ +
    37. 37. For Today: 5 sets of 3
    38. 38. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    39. 39. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever
    40. 40. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those
    41. 41. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011
    42. 42. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    43. 43. Rogers Diffusion of Innovation
    44. 44. the need isnow...
    45. 45. We are confronted with thefierce urgency of NOW.Martin Luther King Jr. 37
    46. 46. 2008 + :velocity &uncertainty
    47. 47. TheLast Years
    48. 48. ? ?? ? ? ? ? ?? ? ? ? ? ?? ?? ? ? ? ?? ? ? ? ? ? ? ??
    49. 49. ? ?? ? ? ? ? ?? ? ? ?? ?? ? ? ? ? ? ?Years ? ? ? ?? ? ? ??
    50. 50. “…the pace is so relentless that the expression24/7 does not do it justice. Think more in termsof 60/60/24/7… Every second, a connectionis being made with a consumer somewhere.”Christopher VollmerAlways On: Advertising, Marketing and Media in an era of Consumer Control
    51. 51. The rate of internal“ change must be greater than the rate of external change, or the company will fall behind ” – Jack Welch
    52. 52. “People like me who grew in the post war period are not practiced in the volatilities, the turbulence, and the uncertainties of the world that will probably define – Jim Collins the second half of my
    53. 53. the opportunityis now
    54. 54. 47
    55. 55. Segmentation:Seek and convertdistressedproperty, first-time,or premiumhomebuyers.
    56. 56. Maximizing WOM:Better leverageyour inner-circle totell your story/giftreferrals
    57. 57. Create Appeal:Humans are visualcreatures - appealto their senseswith marketing
    58. 58. Stake Your Claim:Make big gains inmarket share orreputation quickly
    59. 59. you have theknow how, andability
    60. 60. For Today: 5 sets of 3
    61. 61. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    62. 62. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever
    63. 63. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those
    64. 64. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011
    65. 65. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sEstateimportantact now for the Real more world to than ever• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    66. 66. For Today: 5 sets of 3
    67. 67. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    68. 68. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
    69. 69. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who
    70. 70. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011
    71. 71. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    72. 72. classification ofonline media
    73. 73. Technology orSomething Else?
    74. 74. Technology = Expense
    75. 75. Technology= Complicated
    76. 76. Technology= Misunderstood
    77. 77. Technology= Opposite of Human Interaction
    78. 78. DIGITAL COMMUNICATIONDOES NOT REPLACEFACE TO FACE NETWORKING
    79. 79. DIGITAL COMMUNICATIONENHANCESFACE TO FACE NETWORKING
    80. 80. DIGITAL COMMUNICATIONINCREASES PRODUCTIVITY OFFACE TO FACE NETWORKING
    81. 81. DIGITAL COMMUNICATIONADDS VALUE TOFACE TO FACE NETWORKING
    82. 82. DIGITAL COMMUNICATIONCREATES DISCUSSION AROUNDFACE TO FACE NETWORKING
    83. 83. DIGITAL COMMUNICATIONINSPIRES ADDITIONALFACE TO FACE NETWORKING
    84. 84. DIGITAL COMMUNICATIONENHANCESINCREASES PRODUCTIVITY OFADD VALUE TOCREATE DISCUSSION AROUNDINSPIRES ADDITIONALFACE TO FACE TIME
    85. 85. you vs.your customer
    86. 86. FEATURESBENEFITSPAINS
    87. 87. You need a digitalpresence that ismore than abrochure...
    88. 88. Is your websitemore like this…
    89. 89. Or this…
    90. 90. goals vs.checkmarks
    91. 91. Whatʼs the right way to frameonline investment.
    92. 92. Thereʼs no such thingas a free lunch.
    93. 93. Thereʼs no such thingas free results.
    94. 94. Itʼs not...rocket science.
    95. 95. …ItʼsSimple (simple isnʼt always easy)
    96. 96. For Today: 5 sets of 3
    97. 97. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    98. 98. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
    99. 99. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who
    100. 100. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011
    101. 101. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• Differences BetweenWho Will FailWill Succeed and Those Those Who• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    102. 102. the last year
    103. 103. For Today: 5 sets of 3
    104. 104. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    105. 105. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
    106. 106. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those
    107. 107. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should
    108. 108. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should• Practical Do’s and Don’ts you can take action on today
    109. 109. 75%Say theyʼve triedparticipating in socialmedia
    110. 110. social media is…funhipyoungfreewhat everybody is doing
    111. 111. social media is…effective?
    112. 112. 75%Say they are not benefitingfrom social media
    113. 113. your personal rolodex 484 millionunique visitors last month
    114. 114. your business rolodex 50 millionregistered users in 170 industries
    115. 115. searchable micro-television24 hours of video uploaded each minute
    116. 116. searchable scrapbook 3.6 billionimages at flickr.com
    117. 117. micro- blogging27.3 milliontweets each day
    118. 118. the future
    119. 119. Consumer use of socialmedia is still rising:From December 2008 through May2010, every age group increasedits usage of social media.
    120. 120. Increased Integration ofMarketingAs marketers become moreexperienced with social media,they realize the need toincorporate it with their otherinitiatives. Williamson observedthat rolling the social mediafunction into existing departmentsis a more typical approach.
    121. 121. Increased Role inMarketing Budgets:In 2010, 83 percent of marketersreported plans to increase theirsocial media spending. Williamsonnoted that this often comes at theexpense of traditional advertisingbudgets.
    122. 122. how to start...
    123. 123. the big five
    124. 124. TransparentEngagingAuthenticCredibleHabitual
    125. 125. For Today: 5 sets of 3
    126. 126. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    127. 127. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
    128. 128. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those
    129. 129. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should
    130. 130. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Thingsin 2011 know about Social Media you should• Practical Do’s and Don’ts you can take action on today
    131. 131. For Today: 5 sets of 3
    132. 132. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that
    133. 133. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important
    134. 134. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those
    135. 135. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011
    136. 136. For Today: 5 sets of 3• Ways the World Is Your Business Will Continually Affect Changing that• Reasons it’sworld to act nowthan ever for the Real Estate more important• DifferencesWho Will Fail Who Will Succeed and Those Between Those• Things you should know about Social Media in 2011• Practical Do’s and Don’ts you can take action on today
    137. 137. how to start...
    138. 138. LISTEN AND ANTICIPATE RESPOND AND INNOVATE
    139. 139. rogers diffusion of innovation
    140. 140. THINK ACTEXPONENTIALLY INCREMENTALLY
    141. 141. Questions?We want to talkabout itBrad Bierwagenbrad.bierwagen@mediasauce.com@bradbierwagen

    ×