Web 2.00 & Geoinformation<br />Pascal Brackman<br />
Wikinomics<br />Twentyyearsfromnow we will look back to thisperiod of the earlytwenty-firstcentury as a critical point in ...
What’s Web 2.00 <br />What’s Web 1.00 (let’s have a look)<br />
RSS/Atom<br />Mashup<br />What’s Web 2.00<br />What’s so exciting about web 2.0<br />
5 keycharacteristics of Web 2.00 <br />
Yakov Ben-Haim<br />Information analyst, Engineer, Economist, Philosopher<br />Is there more than standard “business as us...
It’s not (all) about money<br />“Why do programmers devote hugeparts of their lives to building Linux without any direct m...
(1/5) Communication<br />Anexample: <br />http://www.routeyou.com/route/view/3291/wandelroute-cholera-london-route.en<br /...
(2/5) (Dynamic) Content on demand<br />Created by professionals, prosumers, community<br />Example: <br />http://www.route...
Tariq Krim<br />(3/5) Direct Response & interaction<br />Example: http://www.routeyou.com/route/quickplanner/bike/otn-rout...
ClayShirky<br />Author of “Here comes everybody”<br />Biggetsdifference: Anyonewho wants to participate has the means to p...
Tim O'Reilly<br />(4/5) Using the (community) network:<br /><ul><li>Build applications that harness network effects to get...
The network effect<br />Whythis is getting boring<br />
The network effect: Theodore Vail<br />Theodore Vail:  telephoneindustrialist (19th century)<br />
Potential pairs<br />X: Members<br />Y: Potentialconnections<br />Anexample: <br />http://www.routeyou.com/group/view/3236...
Analysis may 2007<br />
Realising or not realising Tim O'Reilly’s concepts<br />
(5/5)CONNECT – COLLABORATE -CREATE<br />Collectiveintelligence –> The Global Brain<br />
The Internet is bringing us toward some sort of worldwide mind. Bloom believes we've had one all along.<br />Emergence is ...
RouteYou: A Meshup<br />Anexample<br />http://www.routeyou.com/group/view/4339/gids-van-gentbrugge.nl<br />
A greatMashupExampleSeeHistory<br />http://lookbackmaps.net/index.php?page=blog&blog_id=12<br />
The Global Brain<br />
Informationbyassociation<br />Paul Otlet<br />
Hyperlinking<br />Timothy Berners-Lee<br />(CERN)<br />
The Global Brain<br />
Francis Galton<br />In 1906 Galton visited a livestock fair and stumbled upon an intriguing contest. <br />An ox was on di...
A wise crowd/community is not GIVEN: you have to do something for it<br /><ul><li>Diversity of opinion:
Each person should have private information even if it's just an eccentric interpretation of the known facts.
Independence:
People's opinions aren't determined by the opinions of those around them.
Decentralization:
People are able to specialize and draw on local knowledge.
Aggregation:
Some mechanism exists for turning private judgments into a collective decision.</li></li></ul><li>Web 2.00 &somebasics<br />
How nature shapedus/playedus<br />Do yousee me? <br />Selection/standing out/vanity<br />Leavingsomethingbehind<br />Livin...
Dunbar’snumber = 148<br />Neocortex<br />Socialgroup<br />Anthropologist Robin Dunbar<br />
Trying to avoidDunbar’snumber<br />Prepare yourself and base yourselfonothers views<br />
Trying to avoidDunbar’snumber<br />Simplify the world<br />
Trying to avoidDunbar’snumber<br />Usetechnology to connect/stay in touch with as many as possible<br />
Let the system work:The WhopperSacrifice Case<br />Jan 2009: “eliminate 10 friendsfor a whopper” via the Facebook'sdevelop...
5 keycharacteristics of Web 2.00 <br />Communication (min 2 way)<br />Dynamic content<br />Direct Response & interaction (...
Just to makeitreallyclear: A non-ITexample of Web 1.00 & Web 2.00<br />In the past, Boeing gave orders like a drill sergea...
Wikinomics API<br />There are always more smart peopleoutsideyourenterpriseboundariesthanthere are inside. By opening thei...
Education - MIT	<br />All lectures are freelyavailableon the Web from MIT… And theydon’tloosestudents… Theygainstudents….<...
Other views on Web 2.00 …<br />http://www.youtube.com/watch?v=QmjS37zDbPY&feature=related<br />Other views …<br />
(1/3)JaronLanier: “Collectivestupidity”	<br />(computer scientist, composer & author)<br />Collaborativecommunitiessuch as...
Wikinomics : it’snot <br />Pascal Brackman<br />v.1.01<br />
Douglas Ruhkoff<br />(2/3) The product online is not the content, the product online in you<br />
Behavioraltargeting<br />Behavioral targeting uses information collected on an individual's (web-browsing) behavior, such ...
Recommendation engines or recommender systems<br />a specific type of information filtering (IF)<br />E.g. Netflix<br />
Why do somethink Google is/willbethreatenedbyFacebook<br />Paul Zuckerman<br />Larry Page  & SergeyBrin<br />
Increaseconnectivity<br /><ul><li>News Feed of Facebook: Spam?
Paul Zuckerman</li></li></ul><li>Microsoft & Facebook<br />Microsoft bought a tiny share of Facebook in 2007, everyone was...
Increaseconnectivity<br />Microsoft Outlook<br />
(3/5) Ifit’saboutyou, whatabout privacy<br />1984<br />George Orwell<br />
Wikileaks<br />Indivudualagainstgovernment and organisations<br />
Privacy<br />WhysomanyJewswere killed in NLD?<br />19th century: admin of religionsfor correct burial<br />
Privacy: The AOL-case<br />NY Times story: <br />http://www.nytimes.com/2006/08/09/technology/09aol.html<br />In 2006, AOL...
Privacy<br />2002:<br />Anthony Hopkins andChris Rock gives a mobile phone to “the bady” who traces their location<br />20...
Privacy: TomTom<br />HD Traffic<br />
Privacy: Track My Life<br />
Privacy: RouteYou<br />Example<br />Personal info: http://www.routeyou.com/user/view/7286/torresanmartin-userprofile.en<br...
Privacy - Control<br /> China: 50 cent commentators<br />
3 other views onWeb 2.00 <br />Collectivestupidityvs Global Brain<br />Commercial benefits<br />Privacy and control<br />
Trends and Web 2.00 <br />
Trends in the content market<br />Direct income<br />Indirect income<br />
Trends<br />Direct income<br />Indirect income<br />Microsoft - OS<br />Linux<br />Unix<br />OpenSource<br />Pascal, Delph...
Trends<br />Direct income<br />Indirect income<br />GoogleMaps<br />MappingAgencies<br />USGS<br />Tele  Atlas<br />Openst...
Trends<br />Direct income<br />Indirect income<br />Garmin<br />Nokia  OviMaps<br />Free Navigation<br />TomTom<br />iPhon...
The battelfield of “free” <br />Google en Nokia nekken navigatiedienst Vodafone<br />15 maart 2010 12:30 - Door Jannemiek ...
Inverse Trend<br />Direct income<br />Indirect income<br />YouTube<br />Washington Post<br />RupertMurdoch<br />
Payingfor content? <br />Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71%...
The Guinness Pub Finder<br />Data is free – app is free <br />(for end user)<br />
Conclusion<br />
Wikinomics<br />“Aftergainingsomeexperiencewiththisnewworld of prosumptionyou’llrealizethatyourreal business is notcreatin...
The community brain is much bigger and much more creative than ours<br />
The community brain is much bigger and much more creative than ours<br />286 visitors<br />
The community brain is much bigger and much more creative than ours<br />
Perpetuum mobile van de web community<br />Correctie tools<br />Opmerkingen<br />Feed-back tools<br />Betere routes<br />D...
Somegreatthoughts…we didn’t have time for<br />
Payingfor content? <br />Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71%...
On the other hand, fewer than a third of people would be prepared to pay for social media, podcasts, news or talk radio, c...
So the puzzle that still remains unsolved for providers is exactly how to provide content unique enough that users can't g...
3 rules of peering<br />Peering works best when 3 conditions are present<br />Cost of participation must be low forcontrib...
R&D<br />“…absorbingexternaltechnologyor IP dependson the ability to relatewhatyoulearn to whatyoualreadyknow. Internal R&...
Strangenetworkeffects<br />Due to “different linking”, the 1st born in a family has a higher IQ vs the 2nd, 3rd….<br />If ...
Wikinomics<br />Prosumption is becomingone of the most powerful engines of change and innovationthat the business world ha...
Wikinomics<br />“Supply the rawmaterialsthatcustomersneed to addvalue to your product. Makeit easy to remix and share. We ...
Paypal<br />Peter Thiel<br />
Finding red balloons<br />Riley Crane built a platform for viral collaboration to find DARPA's 10 red balloons randomly pl...
Lee Siegel<br />Against the machine<br />
1st socialnetwork experiment<br />1950s<br />Ithiel de Sola Pool & ManfredKochen<br />Smalltown in Illinois: <br />Chinese...
Extremism<br />Previouslyextremistswereisolated, now the isolated are connected<br />Leading to <br />confirmation of thei...
Thoughts<br />No boundaries/rulesleads to dominance of some major players<br />
Norbert Wiener<br />Founder of Cybernetics:<br />Κυβερνήτης<br />-> steersman, governor, pilot, rudder<br />“The structure...
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Web 2 & geo

  1. 1. Web 2.00 & Geoinformation<br />Pascal Brackman<br />
  2. 2. Wikinomics<br />Twentyyearsfromnow we will look back to thisperiod of the earlytwenty-firstcentury as a critical point in economic and socialhistory. We willunderstandthat we entered a newage, onebasedonnewprinciples, worldviews, and business models where the nature of the game was changed.<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19<br />
  3. 3. What’s Web 2.00 <br />What’s Web 1.00 (let’s have a look)<br />
  4. 4. RSS/Atom<br />Mashup<br />What’s Web 2.00<br />What’s so exciting about web 2.0<br />
  5. 5. 5 keycharacteristics of Web 2.00 <br />
  6. 6. Yakov Ben-Haim<br />Information analyst, Engineer, Economist, Philosopher<br />Is there more than standard “business as usual” going on?<br />prosumers<br />
  7. 7. It’s not (all) about money<br />“Why do programmers devote hugeparts of their lives to building Linux without any direct monetarycompensation”<br />LinusTorvald: “Ifyouwere a software engineeryouwouldn’t even askthatquestion. For anengineer, whenyousolvesometechnicalproblem, the hairsjust stand up on the back of yourneck, it’ssoexhilirating. Thjat feeling is what drives me.” <br />
  8. 8. (1/5) Communication<br />Anexample: <br />http://www.routeyou.com/route/view/3291/wandelroute-cholera-london-route.en<br />http://www.routeyou.com/group/view/686/amicale-cyclo-yffiniac.fr<br />http://www.routeyou.com/group/view/3884/cyclo-sportives.nl<br />
  9. 9. (2/5) (Dynamic) Content on demand<br />Created by professionals, prosumers, community<br />Example: <br />http://www.routeyou.com/route/search/all/<br />http://www.routeyou.com/page/view/463/<br />RSS/Atom<br />
  10. 10. Tariq Krim<br />(3/5) Direct Response & interaction<br />Example: http://www.routeyou.com/route/quickplanner/bike/otn-route-quickplanner-type-bike.nl<br />
  11. 11. ClayShirky<br />Author of “Here comes everybody”<br />Biggetsdifference: Anyonewho wants to participate has the means to participate<br />
  12. 12. Tim O'Reilly<br />(4/5) Using the (community) network:<br /><ul><li>Build applications that harness network effects to get better the more people use them.</li></ul>Anexample: <br />http://www.routeyou.com/route/search/all/search-for-a-route.en<br />
  13. 13. The network effect<br />Whythis is getting boring<br />
  14. 14. The network effect: Theodore Vail<br />Theodore Vail: telephoneindustrialist (19th century)<br />
  15. 15. Potential pairs<br />X: Members<br />Y: Potentialconnections<br />Anexample: <br />http://www.routeyou.com/group/view/3236/devon-walkscouk.en<br />http://www.routeyou.com/group/overview.en<br />
  16. 16. Analysis may 2007<br />
  17. 17. Realising or not realising Tim O'Reilly’s concepts<br />
  18. 18. (5/5)CONNECT – COLLABORATE -CREATE<br />Collectiveintelligence –> The Global Brain<br />
  19. 19. The Internet is bringing us toward some sort of worldwide mind. Bloom believes we've had one all along.<br />Emergence is about the theme of bottom-up organization who are creating incredible complex and good working systems.<br />(5/5) Mashup principle: <br />don’t reinvent the wheel but <br />link, integrate, and create added value<br />expanding further the Global Brain<br />
  20. 20. RouteYou: A Meshup<br />Anexample<br />http://www.routeyou.com/group/view/4339/gids-van-gentbrugge.nl<br />
  21. 21. A greatMashupExampleSeeHistory<br />http://lookbackmaps.net/index.php?page=blog&blog_id=12<br />
  22. 22. The Global Brain<br />
  23. 23. Informationbyassociation<br />Paul Otlet<br />
  24. 24. Hyperlinking<br />Timothy Berners-Lee<br />(CERN)<br />
  25. 25. The Global Brain<br />
  26. 26. Francis Galton<br />In 1906 Galton visited a livestock fair and stumbled upon an intriguing contest. <br />An ox was on display, and the villagers were invited to guess the animal's weight after it was slaughtered and dressed. <br />Nearly 800 gave it a go and, not surprisingly, not one hit the exact mark: 1,198 pounds. <br />Astonishingly, however, the mean of those 800 guesses came close — very close indeed. It was 1,197 pounds.<br />
  27. 27. A wise crowd/community is not GIVEN: you have to do something for it<br /><ul><li>Diversity of opinion:
  28. 28. Each person should have private information even if it's just an eccentric interpretation of the known facts.
  29. 29. Independence:
  30. 30. People's opinions aren't determined by the opinions of those around them.
  31. 31. Decentralization:
  32. 32. People are able to specialize and draw on local knowledge.
  33. 33. Aggregation:
  34. 34. Some mechanism exists for turning private judgments into a collective decision.</li></li></ul><li>Web 2.00 &somebasics<br />
  35. 35. How nature shapedus/playedus<br />Do yousee me? <br />Selection/standing out/vanity<br />Leavingsomethingbehind<br />Living forever<br />Let me be part of the group<br />I want affection<br />
  36. 36. Dunbar’snumber = 148<br />Neocortex<br />Socialgroup<br />Anthropologist Robin Dunbar<br />
  37. 37. Trying to avoidDunbar’snumber<br />Prepare yourself and base yourselfonothers views<br />
  38. 38. Trying to avoidDunbar’snumber<br />Simplify the world<br />
  39. 39. Trying to avoidDunbar’snumber<br />Usetechnology to connect/stay in touch with as many as possible<br />
  40. 40. Let the system work:The WhopperSacrifice Case<br />Jan 2009: “eliminate 10 friendsfor a whopper” via the Facebook'sdeveloper platform <br />
  41. 41. 5 keycharacteristics of Web 2.00 <br />Communication (min 2 way)<br />Dynamic content<br />Direct Response & interaction (see your result)<br />Using the (community) network to get better<br />Building bottom-up – Mashups - “the Global Brain”<br />
  42. 42. Just to makeitreallyclear: A non-ITexample of Web 1.00 & Web 2.00<br />In the past, Boeing gave orders like a drill sergeant, and supplierscomplied. Rarelydidit matter if the supplier had a betteridea – Boeing wanted the component built exactly as specified. Thistim, Boeing has given all its major partners a vote in mattersthatafectthem. <br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 238<br />
  43. 43. Wikinomics API<br />There are always more smart peopleoutsideyourenterpriseboundariesthanthere are inside. By opening theirAPIscompaniescreatean environment forlow-riskexperimentation…<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19<br />
  44. 44. Education - MIT <br />All lectures are freelyavailableon the Web from MIT… And theydon’tloosestudents… Theygainstudents….<br />The California Open SourceTextbook Project<br />
  45. 45. Other views on Web 2.00 …<br />http://www.youtube.com/watch?v=QmjS37zDbPY&feature=related<br />Other views …<br />
  46. 46. (1/3)JaronLanier: “Collectivestupidity” <br />(computer scientist, composer & author)<br />Collaborativecommunitiessuch as flickr,<br />MySPace, and Wikipediarepresent a newform of “online collectivism” that is suffocatingauthenticvoices in a muddled and anonymoustide of massmediocrity.<br />Collectivestupidity<br />
  47. 47. Wikinomics : it’snot <br />Pascal Brackman<br />v.1.01<br />
  48. 48. Douglas Ruhkoff<br />(2/3) The product online is not the content, the product online in you<br />
  49. 49. Behavioraltargeting<br />Behavioral targeting uses information collected on an individual's (web-browsing) behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.<br />
  50. 50. Recommendation engines or recommender systems<br />a specific type of information filtering (IF)<br />E.g. Netflix<br />
  51. 51. Why do somethink Google is/willbethreatenedbyFacebook<br />Paul Zuckerman<br />Larry Page & SergeyBrin<br />
  52. 52. Increaseconnectivity<br /><ul><li>News Feed of Facebook: Spam?
  53. 53. Paul Zuckerman</li></li></ul><li>Microsoft & Facebook<br />Microsoft bought a tiny share of Facebook in 2007, everyone was up in arms over the extrapolated $15 billion valuation it gave Facebook. But the truth is, Facebook was never worth that much (at least not at the time) because Microsoft was never interested in purchasing it at that price, nor was anyone else. Instead, Microsoft was making a strategic investment to secure the rights to Facebook search and advertising. More importantly, its $240 million investment for less than 2% of the company insured that Google wouldn’t be able to cut a deal with the social networking giant.<br />
  54. 54. Increaseconnectivity<br />Microsoft Outlook<br />
  55. 55. (3/5) Ifit’saboutyou, whatabout privacy<br />1984<br />George Orwell<br />
  56. 56. Wikileaks<br />Indivudualagainstgovernment and organisations<br />
  57. 57. Privacy<br />WhysomanyJewswere killed in NLD?<br />19th century: admin of religionsfor correct burial<br />
  58. 58. Privacy: The AOL-case<br />NY Times story: <br />http://www.nytimes.com/2006/08/09/technology/09aol.html<br />In 2006, AOL releases 3 months of data of 650 000 customers<br />(anonymus: only use-number)<br />It took journalist David Gallagher a few hours to identify Thelma Arnold <br />
  59. 59. Privacy<br />2002:<br />Anthony Hopkins andChris Rock gives a mobile phone to “the bady” who traces their location<br />2010: <br />
  60. 60. Privacy: TomTom<br />HD Traffic<br />
  61. 61. Privacy: Track My Life<br />
  62. 62. Privacy: RouteYou<br />Example<br />Personal info: http://www.routeyou.com/user/view/7286/torresanmartin-userprofile.en<br />Route maps?<br />Locations? <br />
  63. 63. Privacy - Control<br /> China: 50 cent commentators<br />
  64. 64. 3 other views onWeb 2.00 <br />Collectivestupidityvs Global Brain<br />Commercial benefits<br />Privacy and control<br />
  65. 65. Trends and Web 2.00 <br />
  66. 66. Trends in the content market<br />Direct income<br />Indirect income<br />
  67. 67. Trends<br />Direct income<br />Indirect income<br />Microsoft - OS<br />Linux<br />Unix<br />OpenSource<br />Pascal, Delphi<br />Php<br />C#, .net<br />Software<br />
  68. 68. Trends<br />Direct income<br />Indirect income<br />GoogleMaps<br />MappingAgencies<br />USGS<br />Tele Atlas<br />Openstreetmap<br />Navteq<br />Mapping<br />
  69. 69. Trends<br />Direct income<br />Indirect income<br />Garmin<br />Nokia OviMaps<br />Free Navigation<br />TomTom<br />iPhone/Android<br />Navigators<br />Mio<br />Google Maps<br />Blaupunkt<br />Navigation<br />
  70. 70. The battelfield of “free” <br />Google en Nokia nekken navigatiedienst Vodafone<br />15 maart 2010 12:30 - Door Jannemiek Starkenburg  Vodafone trekt de stekker uit de eigen navigatiedienst Wayfinder. Het bedrijf zegt niet langer tegen de concurrenten op te kunnen boksen die een gratis navigatiedienst in de markt zetten.<br />
  71. 71. Inverse Trend<br />Direct income<br />Indirect income<br />YouTube<br />Washington Post<br />RupertMurdoch<br />
  72. 72. Payingfor content? <br />Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71% of respondents say that content would have to be considerably higher quality than the free stuff before they handed over any cash. If they believed they could get the information elsewhere for free, they'd never pay.more than 50% people would be prepared to pay for movies, music and games; exactly half would pay for professionally produced video, and a slightly smaller proportion would pay for magazines.Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqitnyO<br />
  73. 73. The Guinness Pub Finder<br />Data is free – app is free <br />(for end user)<br />
  74. 74. Conclusion<br />
  75. 75. Wikinomics<br />“Aftergainingsomeexperiencewiththisnewworld of prosumptionyou’llrealizethatyourreal business is notcreatingfinishedproducstbutinnovationecosystems”<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 148<br />
  76. 76. The community brain is much bigger and much more creative than ours<br />
  77. 77. The community brain is much bigger and much more creative than ours<br />286 visitors<br />
  78. 78. The community brain is much bigger and much more creative than ours<br />
  79. 79.
  80. 80. Perpetuum mobile van de web community<br />Correctie tools<br />Opmerkingen<br />Feed-back tools<br />Betere routes<br />Data <br />Consolidatie & verificatie <br />tools<br />$<br />Data verspreiding<br />Sharing/selling tools<br />Paden & POIs<br />Informatie linking tools<br />$<br />+Routes en POIs<br />Input tools<br />Netwerken<br />$<br />Creativiteit van <br />de community<br />Gelinkte POIs<br />Search & creation <br />tools<br />$<br />
  81. 81. Somegreatthoughts…we didn’t have time for<br />
  82. 82. Payingfor content? <br />Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71% of respondents say that content would have to be considerably higher quality than the free stuff before they handed over any cash. If they believed they could get the information elsewhere for free, they'd never pay.more than 50% people would be prepared to pay for movies, music and games; exactly half would pay for professionally produced video, and a slightly smaller proportion would pay for magazines.Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqitnyO<br />
  83. 83. On the other hand, fewer than a third of people would be prepared to pay for social media, podcasts, news or talk radio, consumer generated video or blogs.<br />Consumers in the under-20 bracket were most likely to consider paying, whereas those over 65 were the least likely. <br />
  84. 84. So the puzzle that still remains unsolved for providers is exactly how to provide content unique enough that users can't get it elsewhere — and once they have produced it, how to protect it, while still promoting it. How do you balance the two Web models: the one where linking is everything, where you want content picked up by other sites, and the one where your content has to be exclusive?Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqdAlEO<br />
  85. 85. 3 rules of peering<br />Peering works best when 3 conditions are present<br />Cost of participation must be low forcontribution<br />Independent fromotherusers & smallincrementalcontributions<br />Integration and qualitycontrol-mechanism must befast and low in cost<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19<br />
  86. 86. R&D<br />“…absorbingexternaltechnologyor IP dependson the ability to relatewhatyoulearn to whatyoualreadyknow. Internal R&D and externalacquisitions are ceomplements, notsubstitutes”<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 117<br />
  87. 87. Strangenetworkeffects<br />Due to “different linking”, the 1st born in a family has a higher IQ vs the 2nd, 3rd….<br />If the 1st born dies in a family, the 2nd borngets the links of the firstborn, and gets the IQ of the firstborn…<br />
  88. 88. Wikinomics<br />Prosumption is becomingone of the most powerful engines of change and innovationthat the business world has ever seen. Cocreatingwithcustomers is liketapping the most uniqquelyqualified pool of intellecttualcapital ever assembled, a reservoir of talent…<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 147<br />
  89. 89. Wikinomics<br />“Supply the rawmaterialsthatcustomersneed to addvalue to your product. Makeit easy to remix and share. We callthis design forprosumption”<br />Don Tapscott & Anthony Williams, 2006, Wikinomics p. 148<br />
  90. 90. Paypal<br />Peter Thiel<br />
  91. 91. Finding red balloons<br />Riley Crane built a platform for viral collaboration to find DARPA's 10 red balloons randomly placed around the United States.<br />http://www.colbertnation.com/the-colbert-report-videos/260725/january-05-2010/riley-crane<br />
  92. 92. Lee Siegel<br />Against the machine<br />
  93. 93. 1st socialnetwork experiment<br />1950s<br />Ithiel de Sola Pool & ManfredKochen<br />Smalltown in Illinois: <br />Chinese patient in adjoining bed<br />American: Youknow, I’veonlyknownone Chinese before. He was fromShanghai”<br />Chinese: Why, that’smyuncle”<br />Paper: "Contacts and Influences"<br />6 degrees of freedom<br />
  94. 94. Extremism<br />Previouslyextremistswereisolated, now the isolated are connected<br />Leading to <br />confirmation of theirownthougths<br />Selective reading<br />Cultural potholes<br />
  95. 95. Thoughts<br />No boundaries/rulesleads to dominance of some major players<br />
  96. 96. Norbert Wiener<br />Founder of Cybernetics:<br />Κυβερνήτης<br />-> steersman, governor, pilot, rudder<br />“The structure of regulatorysystems”<br />-> a closedsignal loop<br />
  97. 97. A closedsignal loop in socialnetworks<br />Anexample of Facebook: “<br />Anexample of RouteYou<br />
  98. 98. Collectiveintelligenceexamples<br />
  99. 99. The community brain is much bigger and much more creative than ours<br />
  100. 100. www.gpsdrawing.com<br />

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