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LES CHANTIERS PRIORITAIRES
LES SCEPTIQUES
LES APPRENTIS
LES CONQUÉRANTS
38 %
52 %
10 %
3 PROFILS DE DIRIGEANTS
DANS LE DIG...
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Bpifrance Le Lab Infographie Les dirigeants de PME et ETI face au Digital

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Contrairement aux idées reçues, la transformation digitale concerne l’ensemble des secteurs et des entreprises et ne consiste pas simplement à injecter de la technologie. Elle touche profondément l’organisation et interroge jusqu’à la culture d’entreprise. Réussir sa transformation à l’ère du digital implique de créer de la valeur autrement : c’est pourquoi Bpifrance Le Lab, grâce à une enquête réalisée auprès de 1800 dirigeants de PME et ETI et une vingtaine d’entretiens avec des dirigeants, a développé des outils d’analyse et d’aide à la décision adaptés, afin de les accompagner dans leur mutation.

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Bpifrance Le Lab Infographie Les dirigeants de PME et ETI face au Digital

  1. 1. LES CHANTIERS PRIORITAIRES LES SCEPTIQUES LES APPRENTIS LES CONQUÉRANTS 38 % 52 % 10 % 3 PROFILS DE DIRIGEANTS DANS LE DIGITAL 72 %n’ont pas développé de vision de la transformation digitale de leur entreprise 33 %pensent que le moment de se transformer n’est pas encore venu pour leur entreprise 91 %sont fortement engagés dans leur processus de digitalisation 39 %rencontrent des résistances à la transformation en interne 71 %ont construit une vision de la transformation digitale de leur entreprise 66 %d'entre eux n'ont pas ou peu établi de feuille de route claire pour la mener à bien LE DIRIGEANT EN PREMIÈRE LIGNE. À LUI DE L’IMPLICATION DES COLLABORATEURS DANS LA TRANSFORMATION DIGITALE des dirigeants associent leurs équipes au projet forment leurs collaborateurs au digital 25 % 12 % Source:BpifranceLeLab,enquête«Histoired'incompréhension:lesdirigeantsdePMEetETIfaceaudigital»,2017,1814répondants Source : Bpifrance Le Lab, enquête "Histoire d'incompréhension : les dirigeants de PME et ETI face au digital", 2017 POUR EN SAVOIR PLUS SUR L’ÉTUDE HISTOIRE D’INCOMPRÉHENSION : LES DIRIGEANTS DE PME ET ETI FACE AU DIGITAL #DIGITALAND 87 %61 % des dirigeants estiment que l’impact du digital sur leur activité ne sera pas majeur d’ici à 5 ans des dirigeants ne font pas de la transformation digitale une priorité stratégique pour leur entreprise n’exploitent pas ou peu les données liées à la vente et à la relation clients LA TRANSFORMATION DIGITALE : LA GRANDE OUBLIÉE DES PME ET ETI 47 % HISTOIRE D’INCOMPRÉHENSION LES DIRIGEANTS DE PME ET ETI FACE AU DIGITAL CLIENTRemettre son client au cœur de la chaîne de valeur ORGANISATIONInjecter de la transversalité et de l’agilité dans son organisation PARTENAIRESS’appuyer sur des partenaires pour gagner en créativité et en réactivité des dirigeants seulement utilisent les données pour la personnalisation des dirigeants ne favorisent pas ou peu le travail en mode projet des dirigeants n’associent pas ou peu leurs fournisseurs à la conception À CHACUN SES CHANTIERS PRIORITAIRES INITIERdépasser les freins culturels et psychologiques STRUCTURERfixer une ligne directrice aux premières actions menées FÉDÉRERemporter l’adhésion des équipes au projet de transformation digitale LES FACTEURS CLÉS DE SUCCÈS Fixer le cap Les partager avec ses équipes Construire une vision FACTEUR HUMAINVARIABLE CLÉ DE LA RÉUSSITE DU PROJET 40 % 61 % 44 % Les sceptiqu es Les apprenti s Les conqué rants SEULEMENT

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