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Readay library of university of science and technology beijing China

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Readay library of university of science and technology beijing China

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READay is reading promotion program of Library ofUniversity of Science and Technology Beijing. Every day, by twittering aselected book review and attractive paragraphs through our WeChat officialaccount, READay helps to create a better reading environment on campus.

READay is reading promotion program of Library ofUniversity of Science and Technology Beijing. Every day, by twittering aselected book review and attractive paragraphs through our WeChat officialaccount, READay helps to create a better reading environment on campus.

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Readay library of university of science and technology beijing China

  1. 1. 见“微”知“著” To know a book through one piece READay: USTB people’s original book recommendation column Library of University of Science and Technology Beijing
  2. 2. Background Academic library is a key cultivation base of campus and social culture, we aim to improve readers’ spiritual world from a more intimate perspective. Reading is an artistic way to enjoy life. Recommendation of a book one day helps to create a better reading environment on campus. Reading goes more personal and digital among college students, new media reading spawned a new way of reading.
  3. 3. 1 3 2 READay Character  One piece a day. Twittered through our WeChat Official account, READay is a treat for you , after a whole day’s hard work, you have our consistent company.  Grass-root recommendations. All the book reviews are from the students, which can best fit their needs and interests.  Short and pithy. Students can enjoy the best part of a book over a waiting line.
  4. 4. One concept: 见微知著 To know a book through one piece Innovations
  5. 5. Innovations “Micro” platform:Twittered through the new micro media: WeChat, which is a new reading media. “Micro” reading: recommendation of a book through a original short book review with selected paragraphs from the book, creating amazing reading experiences over a short time. Two contents:
  6. 6. present er authorreader A bridge of three: The presenter works as a bridge builder of souls, connecting the reader to the writer, the three together resonate into a rhythm. Innovations Four Dimentions Demostration The presenter demonstrates a book review so that the reader can share the same sentiment Few words Splendid paragraphs selected from a good book for readers to enjoy the most from the very few, attracting them to read more Communications From on-line to off-line,from digital paragraphs to concrete books, communications come to life from papers Books We intend to lead readers from fragment digital reading back to traditional book reading, just to enjoy the pleasure of pure reading, focused reading 见 JIAN 微 WEI 知 ZHI 著 ZHU
  7. 7. How we processed Jun,2015 Invitation for book reviews 19th,Jun, 2015 Go online Nov.,2015. Upgrade Dec.,2015. Special column Mar.,2016 Go off-line READay invited students to submit their book reviews READay upgraded into two parts: original book review and a glimps of the book through selected paragraphs READay went off-line,holding several book-sharing meetings among readers and between readers and writers. READay went online, twittering book reviews day on day READay joined hands with Kung Fu Society, making a special column on swordsmen.
  8. 8. How we processed
  9. 9. Special Column on Martial Arts Fictions Launched at the end of Dec. 2015 and lasted for a month. 侠
  10. 10. READay went off-line BOOK SHARING Ordinary World Li Shanglong What You Call Stable Is Just a Waste of Life In-depth face-to-face communications with the writer creates more sparks of thoughts
  11. 11. How we are doing  Recomentation a consecutive 195 books  Reading of the recommendations amounted to more than 30 thousand times  15 stable presenters who contribute 75% of our book reviews,who make better recomentations and enjoy more great popularity from fan readers. Politics&law 8 History& geography 16 Literature 123 Religion& philosophy 15 Socialscience 10 Classifications of the recommendation
  12. 12. Prospect Fine reading2 Deep reading3 Nationwide reading 4 Recommendation1 As a book recomendation platform, by presenting a splendid book review together with the most attractive paragraphs of a fine book, we aim to attract more people from their digital world back to traditional book reading, helping people to read in depth, to reveal the nature of reading; hoping more people find peace in books, find truth in themselves, just as Bacon once said“Reading makes a full man”.
  13. 13. Thank you!

Editor's Notes

  • 读书是一种享受生活的艺术,作为图书馆,我们希望能够每天为读者推荐一本书,在校园里营造读书的热烈氛围。
    在数字化新形势下,大学生大学生的阅读方式更个性化、数字化,新媒体阅读催生了新的阅读方式。
    高校图书馆是校园文化和社会文化建设的重要基地,阅读推广更是图书馆读者活动的重要组成部分,我们希望能从更亲切通俗的角度为读者提供精神食粮。
  • 读书天的创新点有以下四点。
    一项立意,见微知著,微信推送读书天,向读者推荐著作。
    两层内容,“微”平台:读书天活动立足微信这个新媒体阅读推广平台,代表新兴的阅读方式与阅读理念。“微”阅读,短小精悍的书评与精品段落推荐,都让读者通过简短的微阅读,了解图书。

  • 三者融合,读者,作者,推荐者三者融合。最为重要的推荐者相当于一个灵魂的架桥师,连接读者与作者,三者相互融合,产生共鸣。
    四个层次,
    见即展示,推荐者展示书评,读者借阅这一份感悟。
    微即微言,读书天节选好书精彩段落推荐,在碎片化的时间里获得无限的精彩。
    知即交流,读书天由线上到线下,读者各抒己见,思想从纸上灵动起来。
    著即著作,读书天的本质是纯粹的阅读,专注读书。



  • 下面与大家回顾一下读书天的发展历程。2015.6《读书天》通过微信向大家约稿。2015.6.19《读书天》正式上线,每天为读者推送一篇书评。2015.11《读书天》升级为“原创书评”与“精彩段落抢先读”两个模块。2015.12《读书天》与武侠社联合推出武侠专题荐书月。2016.3《读书天》走向线下,举办多次读书分享会,作家交流会。



  • 为迎合读者兴趣,《读书天》也会定期推出一些专题推荐。2015年12月底与北京科技大学武侠社合作推出了为期一个月的“武侠主题荐书月”,专门向读者们推荐了各类武侠图书。
  • 线上的荐书可以为读者拓展阅读宽度,而线下的分享更能挖掘深度阅读。《读书天》走向线下,为读者提供了多次思想交流与碰撞的机会。
  • 上线至今,《读书天》表现不俗,《读书天》品牌深入北科学子心中。截止2016年10月31日,读书天已连续荐书195册,累积阅读量达3万人次。读书天培养定期荐书人15人,荐书占总量的75%,来自定期荐书人的荐书质量和受欢迎程度较高,忠实读者众多。
    通过对荐书类型的统计,我们发现文学类图书荐书比例高达64%,高居榜首。哲学宗教类、政治法律类、历史地理类、社会科学总论类也都是读者们经常推荐给《读书天》的。

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