Boyoung Kim

Korea Korea, South

Marketing Communication Manager

Advertising / Marketing / PR

“A creative strategist, generating ‘out-of-box’ ideas based on logical thinking” 1. Deep knowledge and keen insights on Korean consumers and market 2. Broad experience on brand marketing communications : ATL, BTL, Digital and PR (over 13 years) 3. 2-way perspective based on both ‘Client’ and ‘Agent’ experience 4. Experiences over industries (Game / Automotive / Advertisement / Consumer Electronics) ※ Special Project : Selected as an advisory consultant and joined in Samsung group task force for auditing and consulting In-house AD agency(Cheil Worldwide) (Jun. ~ Sep., 2016) ※ Award Record : Won the special prize for contributing to market development, presented by Minister of Knowledge ...