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Managing Public Perception and <br />Avoiding (?) Negative Press<br />Boyd Neil <br />boyd.neil@hillandknowlton.ca<br />ww...
what Reporters Report<br /><ul><li>news (?)
supporting data and examples
quotable quotes
human interest
controversy  (both sides always)</li></li></ul><li>‘boxing’ negative media<br /><ul><li>agree what media ‘success’ means i...
story reported accurately (defined realistically)
story angle aligned more or less with yours
key messages are prominent
you’re not quoted as saying anything negative or counterproductive
message discipline
strong, clear and sympathetic to stakeholder concerns</li></li></ul><li>‘boxing’ negative media<br /><ul><li>help others s...
third-party experts, supportive citizen activists, bureaucrats and politicians
media will look for them anyway
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Managing Negative Perceptions

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A presentation on managing public perception and avoiding negative press given by me today at an Infonex conference on sustainable energy infrastructure.

Published in: Business, News & Politics
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Managing Negative Perceptions

  1. 1. Managing Public Perception and <br />Avoiding (?) Negative Press<br />Boyd Neil <br />boyd.neil@hillandknowlton.ca<br />www.boydneil.com<br />@boydneil<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. what Reporters Report<br /><ul><li>news (?)
  6. 6. supporting data and examples
  7. 7. quotable quotes
  8. 8. human interest
  9. 9. controversy (both sides always)</li></li></ul><li>‘boxing’ negative media<br /><ul><li>agree what media ‘success’ means in a controversial environment
  10. 10. story reported accurately (defined realistically)
  11. 11. story angle aligned more or less with yours
  12. 12. key messages are prominent
  13. 13. you’re not quoted as saying anything negative or counterproductive
  14. 14. message discipline
  15. 15. strong, clear and sympathetic to stakeholder concerns</li></li></ul><li>‘boxing’ negative media<br /><ul><li>help others speak for you
  16. 16. third-party experts, supportive citizen activists, bureaucrats and politicians
  17. 17. media will look for them anyway
  18. 18. go direct to stakeholders
  19. 19. a media story is always filtered
  20. 20. develop stakeholder information and engagement plans in parallel with media plan
  21. 21. provide alternative/easily accessible sources of information
  22. 22. use your website
  23. 23. use social media </li></li></ul><li>
  24. 24.
  25. 25.
  26. 26. 55%<br />89%<br />65%<br />Cision /Masters Degree Program in Strategic Public Relations at George Washington University, 2009<br />Survey of 371 journalists<br />
  27. 27.
  28. 28. Managing public perception<br />
  29. 29. The new advocacy<br />A (r)evolution in Civic Engagement<br />
  30. 30.
  31. 31. “The heart of dialogue is a simple but profound capacity to listen. Listening requires we not only hear the words, but also embrace, accept and gradually let go of our own inner clamoring.” <br />William Isaacs<br />
  32. 32. William Isaacs, Dialogue: The Art of Thinking Together, 1999<br />

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