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Business Communication Textbook's Visual Media Chapter Adds A Powerful Medium


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What's New in Teaching Business Communication? Textbook's Visual Media Chapter Adds a Powerful Medium

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video. And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

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