Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Write for Social Media, 2014


Published on

What's New in Teaching Business Communication? Nine Compositional Modes for Social Media, 2014. -- Expert Speaker: Courtland Bovee

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.

For example, students should learn how to write tweets for Twitter and other microblogs, and text messages for services such as Yahoo Messenger and Skype, posts for corporate blogs, and status updates, announcements, and responses to both positive and negative complaints from customers by way of a business's page on Facebook, and for social networking on LinkedIn and Plaxo, and for collaboration on wikis.

Teach your students to succeed when they write using social media by helping them sharpen their skills for each of these nine compositional modes that Courtland Bovee and his coauthor, John Thill, describe in their texts.

After you've watched this video, visit these sites:

Order an Examination Copy of a Bovee and Thill Textbook

Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard, at

Bovee & Thill Business Communication Online Magazines

Subscribe to Bovee and Thill's Online Magazine Newsletter

Visit Bovee & Thill's Business Communication Blog at

Visit Bovee & Thill's YouTube Channel at

Bovee and Thill on Twitter

Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication

Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication

Can Your Business Communication Textbook Pass This Google Test?

Can Your Business Communication Textbook Pass This Simple Technology Test?

See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage

Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged

Published in: Education
  • Be the first to comment

  • Be the first to like this