A New Organizing Model for Business Messages

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What's New in Teaching Business Communication? A New Organizing Model for Business Messages -- Expert Speaker: Courtland Bovee

Storytelling might seem like an odd subject for a business communication course, but narrative techniques can be an effective way to organize messages in a surprising number of business situations.

Storytelling can also be used for so many things—from training employees to enticing investors and customers. Storytelling is such a vital means of communicating that it's hard to imagine one's career going anywhere without the ability to tell a story.

Fortunately, students have been telling stories all their lives, so narrative techniques already come naturally to them; now it's just a matter of adapting those techniques to business situations.

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Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
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