The world of business writing is undergoing dramatic change, but you won't find much information about these revolutionary changes in the typical business writing textbook. Page through these other texts, and you'll find page after page of memos and letters—the paper media that once dominated business writing.
But then look across today's business landscape, and you'll find companies communicating both internally and externally using blogs, IM, text messaging, podcasts, online video, social networks, Twitter microblogs, social bookmarking and tagging sites, wikis, and other new media.
"Learn More" is a unique feature strategically located throughout our texts, connecting students with dozens of carefully screened online media, including videos, PDFs, articles, podcasts, and PowerPoints. This feature provides contemporary examples and valuable insights from successful professionals.
In addition, there are dozens of updated model documents, encompassing every medium that students will be expected to use on the job--from conventional printed documents--to e-mail, instant messages, webpages, blogs, podcasts, and wikis.
A complete chapter on "Crafting Messages for Electronic Media" covers e-mail, instant messaging, blogging, podcasting, and newsfeeds. Coverage of wikis is in the teamwork chapter, and writing website content is in the report writing section.
Exceptional coverage of audience psychology in Chapter 1 gives students important insights into how audiences receive, process, and respond to messages.
Expanded coverage of visual communication helps students understand the growing importance of visual media in business today.
A career planning Prologue features advice on creating employment portfolios and using this course as a way to create work samples to show potential employers. Numerous "Portfolio Builder" exercises and cases are included throughout the book.
A multitude of cases are new, including short-message cases, short and long-report cases, PowerPoint cases, employment-message cases, blogging cases, podcasting cases, and social media cases. Cases feature virtually every significant medium now used in business, including e-mail, instant messaging, text messaging, social networking, blogging, webpages, voice mail, and podcasting as well as letters, memos, and reports.
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