Instructors and and students can learn about Twitter, Facebook, and LinkedIn from these three screencasts.
This brief introduction to the LinkedIn professional networking system starts with a high-level overview of LinkedIn, then describe its increasingly important role in business communication. It moves on to define some of the essential concepts that every LinkedIn user should understand and previews some of the many ways that LinkedIn can help students achieve their career goals. Importantly, it also explains how LinkedIn differs from consumer-oriented social networks and why credibility is so important in the LinkedIn model.
This screencast explains how Facebook has evolved into a powerful business communication platform that goes far beyond its original conception as a social network. It offers a tour of a Facebook home page, clarifies some essential concepts and features, explores the communication tools that Facebook offers. Along the way, it shows several examples of how large and small companies are using Facebook to connect with their customers.
This screencast explains how to get started on the Twitter microblogging system. It starts with a quick look at Twitter and its essential functions and terminology, then shows how to set up a Twitter account, send tweets, and reply to or retweet tweets from other Twitter users. It concludes with advice on finding and following other users and using Twitter as a research and monitoring tool.
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