Six Dramatic Changes That Are Affecting Business Communication Instruction

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The teaching of business communication is undergoing a transformation because of six dramatic changes that are explained in this video.

These factors shape a different workplace in the 21st century and require students to learn new and better ways to communicate.

For example, the trend away from the old communication model as a monologue, as in a typical sales letter, to the new communication model as a dialogue, such as on Facebook business page, is not a fad. It's a fundamental shift in the way we communicate. Companies are no longer in control of their messages and must adapt to a world in which customers and other stakeholders demand to participate in and influence the conversation.

http://www.youtube.com/watch?v=B82txT1Snko

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  • Can Your Business Communication Textbook Pass This Google Test? http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test --- Can Your Business Communication Textbook Pass This Simple Technology Test? http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php --- Exclusive Teaching Resources for Business Communication Instructors http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors
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  • Visit Bovee and Thill's Business Communication blog at http://blog.businesscommunicationnetwork.com; visit their online magazines at http://www.scoop.it/u/courtland-l-bovee; or visit their Pinterest page at http://pinterest.com/courtland_bovee/boards. Also, visit Teaching Introduction to Business at http://introtobusiness.businesscommunicationnetwork.org and their online introduction to business magazine at http://www.scoop.it/u/bovee-and-thill
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