In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.
This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are
available for teaching social media and electronic communication?
Expert Speaker: Courtland Bovee, one of America's leading instructors in clear and effective communication, coauthors (with John Thill) the world's leading textbooks in business communication. Professor Bovee's specialty is social media and electronic communication.
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