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There’s nothing more frustrating than a bad pitch, both for the client that has to endure it, and the agency that sulks home with its tail between its legs. Everyone seems to have an opinion about the principles of pitching, and whether you love or loathe the process, it’s an inevitable part of business. So how do you make the most of the presentation, and avoid the downfalls of the dreaded pitch? Since the key to any successful relationship is compromise, we’ve put together lists of advice for both sides of the divide, advising clients and agencies on how to perfect the pitch whilst keeping the other party happy.