Are you running a local business? If so, you’re most likely wearing multiple hats and you’re probably in charge of sales, customer service, finances, human resources, marketing… the list (and daily tasks) never ends.
++ View the recording of this webinar on YouTube at: https://youtu.be/QzRRjuF87cA ++
So what are you do to in your role as Chief Marketing Officer for your business? It’s simple: You need to implement a winning local search engine optimization (SEO) strategy that will boost your organic rankings on Google and drive qualified search traffic to your website. If done right, SEO will be one of the least expensive, yet most effective marketing strategies that you’ll ever implement for your local business.
International search engine optimization expert Chris Raulf will share many proven and tested strategies that can be implemented right after the session, including:
- How to identify the initial target SEO keywords that people are actually searching for
- How to identify and take advantage of the “low hanging fruit” keywords that already drive traffic to a website
- How to use online directories and business listing for SEO
- The power of online reviews
- Off-page SEO best practices
Who should view this online session: This webinar targets local business owners, marketing professionals of small and medium-sized businesses, and anyone wanting to learn more about local SEO.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Local SEO Tips and Best Practices
1. [Local Business] Search Engine Optimization
(SEO) Tips and Best Practices
December 14, 2015
Chris Raulf
Digital Marketing Expert
Founder & President
Boulder SEO Marketing
@swisschris
www.linkedin.com/in/chrisraulf
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com
3. My Co-Presenter
John Bailey
Founder & President
Elevation Digital Marketing
www.elevationdigitalmarketing.com
www.linkedin.com/in/denverdigitalmarketing
www.facebook.com/ElevationMarketing
E: john@elevationdigitalmarketing.com
Elevation Digital Marketing specializes in Search Engine Optimization,
Social Media Management, and Content Marketing for small to medium
sized local businesses. We’re truly passionate about understanding your
audience and connecting you with your customers online to help grow your
local business.
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com
8. Agenda
• IntroducBon to SEO
• How to idenBfy the iniBal target SEO keywords that
people are actually searching for
• How to idenBfy and take advantage of the “low hanging
fruit” keywords that already drive traffic to a website
• PuRng our keywords to work
• How to idenBfy high-quality online directories and how
to properly opBmize a business lisBng
• How to take advantage of LinkedIn and SlideShare for
local business SEO
• Track and Measure
• QuesBons & Answers
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com | @swisschris
18. The 5 Pillars of SEO
1. Technical Health of Website
2. Website FuncBonality
3. On-Page Search Engine
OpBmizaBon
4. Off-Page Search Engine
OpBmizaBon
5. Social Media MarkeBng
Content Marke.ng
What is SEO? hbp://www.boulderseomarkeBng.com/what-is-search-engine-opBmizaBon-seo/
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com | @swisschris
20. SEO Requires a Strong Team
Resources:
• SEO Manager
– Develop strategy
– Manage team and drive process
– Analyze date
• Content Creator
– Web content, blog posts, in-depth arBcles, white
papers, case studies, etc.
• Social Media Expert
– Dra= and publish social media messages
– Community management, etc.
• Webmaster
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com | @swisschris
21. SEO: In-House vs. Outsourcing
It depends:
• Time
• Resources
• Knowledge
Outsourcing SEO:
• Local vs. NaBonal vs. Overseas SEO agency
• Monthly investment:
– Local: $750+
– NaBonal: $1,250 - $5,000+
– InternaBonal: $5,000+
• Hourly rate: $75 - $300
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com | @swisschris
49. Content Op.miza.on Tips
ü OpBmized meta tags:
• Title [50 - 60 characters]
• DescripBon [150 - 160 characters]
• Keywords [2-4 target SEO keywords]
• Alt / Images
ü Blog posts: At least 350 - 500 words
ü In-depth arBcles: 1,000+ words
ü Include links to other related pages on your site and other high quality
websites
ü If possible, add an image and include an alt tag with a target keyword
ü Place keyword(s) in applicable H1, H2 & H3 heading
ü Try to include an important target keyword in the first paragraph as well as
the last and hyperlink it to an applicable page
ü Don’t forget to include a call to acBon!
• Share on social media
• Click / call to request a quote
• Download a white paper / view webinar, etc.
ü Set up Goal tracking in Google AnalyBcs
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com | @swisschris
81. Thank You! Questions?
December 14, 2015
Chris Raulf
Digital Marketing Expert
Founder & President
Boulder SEO Marketing
@swisschris
www.linkedin.com/in/chrisraulf
John Bailey
Founder & President
Elevation Digital Marketing
www.elevationdigitalmarketing.com
www.linkedin.com/in/denverdigitalmarketing
www.facebook.com/ElevationMarketing
E: john@elevationdigitalmarketing.com
www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com