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The recording of webinar "Campaign-Based Content Marketing, SEO and Social Media Marketing" is available at: https://youtu.be/8Y1VLlKr0Ys
Content marketing is essential to attract new customers and to keep existing customers informed about your business. By systematically creating and promoting buyer-person targeted content, companies of any size can elevate their brand, boost organic search traffic to their website and generate more leads online at the same time.
In today’s hyper competitive business environment, content marketing simply needs to be an integral part of any company’s overall marketing strategy. Yet, few companies actually get it right or even worse, they don’t have a content marketing strategy in place.
So where does search engine optimization (SEO) and social media marketing fit into all of this? Creating high quality content for your website and other web entities is only the start, but getting your content to rank on page number one on Google is what ultimately will increase sales.
In this interactive session, Chris Raulf, founder and president of Boulder SEO Marketing, and Collin Sutz of SocialSEO, present the principles of campaign-based content marketing and why search engine optimization and social media marketing are a crucial part of getting your content in front of the right audience.