How to Rock Your
Whether you’re seeking a job or you just see the value in always
keeping an eye out for new opportunities, it’s important to consis-
tently update your LinkedIn profile. It’s one of the best ways to show
off your personal brand online – to everyone from current coworkers
to potential new employers or clients.
Upload a Professional Picture
LinkedIn says profiles with a headshot are 14 times more likely to be viewed
than those without one. So adding a profile picture is a good start for anyone
who wants to be noticed on LinkedIn.
Having a professional picture taken is ideal, but if you don’t want to make the
investment, you can still get results by letting a friend or family member snap
your headshot. Just avoid dressing inappropriately, including a distracting back-
ground or adding any silly Snapchat filters to your LinkedIn profile photo.
One of the best ways to be found on LinkedIn is to use keywords related to
your industry or the job you’re seeking. Think of the keywords employers would
use when looking for new employees, and then incorporate them throughout
your profile. You can add them to the work experience, volunteer experience or
education sections, as well as the summary at the top of your profile.
Publish Content on LinkedIn
It used to be that only professional writers could get published, but with the
advent of social media and blogs, that’s no longer true. On LinkedIn, anyone
can put together a brief blog post or even just an inspiring status update.
Publishing new content regularly – such as every week – will grab the attention
of readers, some of whom may be hiring for the field you’re interested in.
Some of the most successful LinkedIn users craft blog posts about their indus-
try, while others prefer to share images or videos that educate or entertain.
Either way, make sure all posts are appropriate, professional and valuable to
viewers so they have a higher chance of being read and shared.
Participate in LinkedIn Groups
LinkedIn has lots of groups for just about every industry. Join a few, and then
visit them on a regular basis. Participating in discussions with others can make
it easy to increase your connections on LinkedIn, and it can also help you learn
new ideas and share your own. Plus, many groups feature job listings and notifi-
cations about networking events, which are especially important during the job
Make Frequent Updates
LinkedIn is not a marketing tool you can set up and then forget about for
months. It’s a good idea to get into the habit of checking it at least weekly,
if not daily. You should be skimming posts from your connections, liking or
commenting whenever possible. You should also be sharing content, updating
skills and work experience, and adding new connections frequently.
If you don’t stay on top of it, when you’re ready to look for a job or even hire
someone, you’ll have to spend time shaking the dust off your LinkedIn profile
first by making multiple updates and adding new connections. It’s easier to
simply keep it updated and looking good at all times. You never know when
your next employer, client or colleague will be viewing it!
Love Your Website!
We hope you find our tips helpful and inspiring. They
have been put in to good practice here in our office.