Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 Ways to Show Your Wordpress Website a Little Love


Published on

Keeping your WordPress Website up to date is a crucial part of your daily marketing and SEO job. We have five easy tips to help you not only update your website but help with SEO, engagement and user experience. First of all re-evaluate and rewrite your content to speak better to your audience. Improve your speed so users can easily access your site on Mobile, along with improving speed this will also improve your Google Score. Out with the old in with the new, get rid of old Plugins and add new ones to your website. Add some new visuals to your site to enhance user engagement and appeal and finally update your SEO with the latest Yoast Plugin and tutorials. Happy Updating!

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

5 Ways to Show Your Wordpress Website a Little Love

  1. 1. 5 Ways to Show Your WordPress Website A Little Love <3 Has it been awhile since you’ve paid attention to your prized business partner, your WordPress website?
  2. 2. Content Fixes are Easily Made on your WordPress Website It’s time to dig into your Google Analytics account and take inventory of your popular and not so popular content pages. By searching through what content is highly viewed and what is not, you can tweak your content to better suit what your visitors are looking for. If some of your content was extremely popular last year, it’s time to take that content and freshen up with a 2017 twist. Rewrite a popular blog post or content page and focus on a new keyword to try and expand the content’s reach.
  3. 3. Content Fixes are Easily Made on your WordPress Website Less popular content, needs to be refocused so that it blends with the more popular content. Examples might be rewriting it to better complement other more visited content or use more graphics and visuals to help get ideas across to readers. Think about rewriting headlines and titles, using more keywords or changing focus keywords. If the content is not gaining any traction at all, even with the help of social media, perhaps it’s time to remove it from your site and replace it with something new.
  4. 4. Improve your WordPress Website Speed How fast is your website to load and navigate? It’s time to do some Google Page Speed testing on your site and work to improve load times on all pages. Because of slow speed, your website will be ranked lower by the Google Algo- rithm, take too long on mobile devices and have a high rate of abandonment. With great tools for WordPress such as EWW Optimizer, Smush It, and Imsanity, you can get your graphics and photos to the lowest load times which will work wonders and speed up your site.
  5. 5. Clear Out Old WordPress Website Plugins 50 plugins on your site? Come on! Time to get rid of unwanted trash and clean your site up of old code and unnecessary plugins that slow things down and can even threaten site security. Go through your list of plugins and decide which are important and which you don’t really need. Cleaning up plugins will save you time, money (because some are paid) and make your site a whole lot faster. It’s important that you make all of your website changes on a test environment so that you don’t break your live site. Here at 3 Media Web we use a web hosting company that offers both production and live environments.
  6. 6. Replace Website Photos and Graphics The easiest way to freshen up your site is to add some new photos and graph- ics. is a really great site to download photos for almost any industry. Not only by industry but photos can be replaced seasonally and for special occasions such as Valentines. Having new fresh photos on your website impresses your visitors everytime they return.
  7. 7. Check your SEO with Yoast for WordPress Yoast SEO is always improving it’s plugin and SEO recommendations, so that is good news for you. When is the last time you went into each page and rewrote meta-descriptions, copy and gotten that Yoast Yippee Green Light. Yoast now also features keyword help using the Google Keyword Tool and helps guide your copy along with suggestions to your writing style. There is no reason why your on-site SEO can’t be perfected and upgraded with this tool. You have no excuses for a red light on Yoast. By paying a little attention to your website, you can greatly improve its over- all aesthetic look and feel, readability and content quality, speed and overall Google Ranking.
  8. 8. Love Your Website! We hope you find our tips helpful and inspiring. They have been put in to good practice here in our office. (978) 376-7878