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Get those creative juices going with these tipsSmall businesses often find themselves tapped for resources when times are extremely busy and good. But it’s during these times that you don’t want to burn out your most valuable assets, your talented creative team.
Usually (but not always) companies have slower and busier peaks. This gives employees time to wind down and time to get the creative juices flowing again. But when slower peaks don’t happen, going full throttle with no end in sight can burn out the team and cause your company to lose that creative edge you may have once had.
After a successful projects are completed, take time to revel in the joy of success. You worked hard and long on these projects and you deserve time to enjoy that. Share with the world what you have done.
Take a different direction, rather than jumping onto another project immediately. Talk about the project’s successes and failures as a team to help make the next project run even smoother. Have a celebratory lunch or after-work happy hour. Every single project should be looked at as a success, not just another task checked off the list.
It is time to look at your creative work and embrace the fact that it was your handiwork, your creative team that made it happen.
TAKE TIME OFF
Minds need rest. When creative block happens you are either burned out or just plain tired. It’s time to put the laptop away and take a day or even a long weekend off. Forget about work all together a fresh start will get your mind back to where it was when your ideas were flowing. Take an odd morning, extra day or leave early just to give your mind a break: it works wonders.
MIX IT UP
Take a break from the ordinary and do tasks you have been putting off that don’t require creativity. Update your LinkedIn profile, update your personal portfolio or do some administrative tasks you have been putting off for awhile. Give employees different tasks to do for a few days. A web developer might enjoy doing some graphic work or a writer might learn some new tips about SEO.
BROWSE TO GET INSPIRED
There is lots of creative masterpieces already out there. Spend time researching other creative agencies and find websites you love. Pinterest is a valuable resource for ideas for Infographics and blog posts. Spend a lot of time surfing the web and finding things that inspire you. Keep note of what you have found and what might work for which client.