Seo 101 for Real Estate

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  • AFTER CRAWLING THE SEARCH ENGINE STORE YOUR WEBSITE IN A HUGE LIBRARY DIVIDED INTO SPECIFIC KEYWORDS SO THAT THEY CAN BE SEARCHED THROUGH RAPIDLY & CRAWLS BACK FROM TIME TO TIME TO CHECK FOR NEW INFORMATION.
  • with new search algorithms factoring social media into search rankings, and social networks introducing search features of their own, social networks are becoming more and more important esp cause of their hyper local nature
  • Seo 101 for Real Estate

    1. 1. SEO 101 For Real EstatePresented By:Nate LeBlancMarketing Associate
    2. 2. SEO 101 • Search EnginesOverview • Page Rank • SEO Pyramid • Improve Crawling & Indexing • On-Page Optimization • New Developments www.bostonlogic.com
    3. 3. 3Why Do You need SEO?“ According to the 2011 National Association ofREALTORS® Profile of Home Buyers and Sellers,88% of home buyers used the internet in theirhome search” “ 97% of consumers go online to do research on products or services (Google)” www.bostonlogic.com
    4. 4. 4Without SEO, websites remain mostly invisible to searchengines. For a search engine it is like travelling through acity without any signs. www.bostonlogic.com
    5. 5. 5Search EnginesHow do they work? www.bostonlogic.com
    6. 6. 6CRAWLING & INDEXING www.bostonlogic.com
    7. 7. 7When Person types a search query the Search engine goesback searches through the large datasets to get the mostrelevant & popular information determined by page rank www.bostonlogic.com
    8. 8. 8Page Rank www.bostonlogic.com
    9. 9. 9Okay, Where Do I Start? www.bostonlogic.com
    10. 10. 10Improve Crawling & Indexing www.bostonlogic.com
    11. 11. 11Help Search Engines & UsersFlat Hierarchy- Make it easier to find pages to people & searchenginesKeep important pages within several clicks from thehomepageGet in the user shoes- can they easily find the desiredinformation (Search Boston Real Estate) from the navigationlinks?Submit your site to Google and Bing webmaster www.bostonlogic.com
    12. 12. 12URLS Make your URLs of appropriate length Keyword use is important but not overuse Keep subdomains limited Use Hypens to separate words example- www.abcd.com/boston-real-estate But not www.abcd.com/bostonrealestate www.bostonlogic.com
    13. 13. 13HousekeepingNo Duplicate Content. (Copyscape.com)Limit use of JavaScriptDon’t IframeCheck for broke links (Brokenlinkcheck.com) www.bostonlogic.com
    14. 14. 14On-page Optimization• Title tags• Meta Title• Meta Description• Anchor Text• Alt Text For Images/Videos• H1, H2 Tags• Meta Keywords www.bostonlogic.com
    15. 15. 15www.bostonlogic.com
    16. 16. 16Other Factors www.bostonlogic.com
    17. 17. 17Mobile Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011. View Full Research www.bostonlogic.com
    18. 18. 18Social Media Trial & Error. Do what you know best or are comfortable with. www.bostonlogic.com
    19. 19. Find Boston Logic on: BostonLogic.com 617.266.9166

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