LogicClassroom Mobile Brokerage Strategies


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It is becoming increasingly important for real estate companies to have mobile-optimized sites, especially as smartphone growth continues to rise. This LogicClassroom will discuss mobile strategies companies should take in order to stay ahead of the technology game. More specifically, learn how to strengthen real estate mobile SEO by improving site architecture, targeting local searches, and taking advantage of location-based services.

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LogicClassroom Mobile Brokerage Strategies

  1. 1. MOBILE BROKERAGE STRATEGIES:WHAT’S WORKING AND WHY?Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc
  2. 2. T: 617.266.9166www.bostonlogic.comAGENDA• Rise in Mobile Phone Use• Effect of Mobile Search on Real EstateImportance of Mobile Sites• Local Search• Keywords• Mobile Blogs• Site ArchitectureMaximize Mobile SEO• Fully Integrated Mobile SiteBoston Logic Solution
  3. 3. T: 617.266.9166www.bostonlogic.comRISE IN MOBILE PHONE USE U.S. has 321.7 million mobilephone subscribers 17% of mobile phonesubscribers use the Interneton their phone more thancomputers or tablets 31% of mobile phonesubscribers primary use ofphone is the Internet050100150200250300350Population Mobile PhonesMillionsU.S. Population Compared toMobile Phone Subscribers
  4. 4. T: 617.266.9166www.bostonlogic.comSEARCH VOLUME ON PHONES TO SURPASS THATOF DESKTOPS, LAPTOPS AND TABLETS BY 2014Source: Google
  5. 5. T: 617.266.9166www.bostonlogic.comMOBILE PHONE GROWTH IMPACTING REALESTATE INDUSTRYProminenceof MobilePhonesOver 6 millionmobile searchesa month withkeyword “realestate”77% users havecontacted abusiness aftermobile researchSmartphoneusers 300%more likely tocontact realestate agent
  6. 6. T: 617.266.9166www.bostonlogic.com90% OF MOBILE SEARCHES LEAD TO A FORMOF ACTIONMobile SearchPurchaseProductVisit BusinessCall BusinessResearch More Mobile search is morefocused and taskoriented than desktopsearch Users can call or emaila business quickly aftera search
  7. 7. T: 617.266.9166www.bostonlogic.comMOBILE SEARCH: MORE FOCUSED ANDLOCAL 94% of Mobile Users SearchLocal Information Accessing local informationand finding local services are2 of the top 5 activities forsmartphone users Search engines are includinglocation as a factor for pageranking and searchrelevanceAccessLocalInformationSearchGeneralInformationEngage inSocialMediaRead NewsFind LocalServices
  8. 8. T: 617.266.9166www.bostonlogic.comCREATE LOCAL-FOCUSED KEYWORDSResearchCommunityUnderstandDemographicDetermineProduct Keywords used fordesktops may not beoptimal for mobile Mobile keywords shouldbe short and concise Google Keyword toolhelps you see how oftenspecific terms have beused in searches
  9. 9. T: 617.266.9166www.bostonlogic.comCREATE NEW CONTENTRegularlypublish blogsLink back toexistingcontentAttract searchenginecrawlersConnect withpotentialclients Mobile-optimize your blog page Easy navigation and fast load speed Listings of blog posts in reverse chronological order Users can click on links of articles they would like to read
  10. 10. T: 617.266.9166www.bostonlogic.comFOCUS ON SITE ARCHITECTURE Best to fully integrate mobile site If not ready to fullyintegrate, Google Reader mobileblog page is a good place to start Important to keep search prominent Optimize structural page elements:titles, URLs, metatags
  11. 11. T: 617.266.9166www.bostonlogic.comTHE BOSTON LOGIC SOLUTION Mobile-optimized version ofSequoia Fully integratedwebsite, CRM, contentmanagement, and IDX propertysearch Contact us for a Sequoia mobileoption package!
  12. 12. QUESTIONS???www.BostonLogic.com/blogYen Leyle@bostonlogic.comwww.bostonlogic.com617.266.9166