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LogicClassroom: Maximize Engagement with Real Estate Facebook Pages


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This LogicClassroom discusses how a real estate Facebook page can help you increase client engagement. Learn the best strategies on how you can create and maintain a page that will help you connect, communicate, and build relationships with leads and clients.

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LogicClassroom: Maximize Engagement with Real Estate Facebook Pages

  1. 1. MAXIMIZE ENGAGEMENT WITH REAL ESTATE FACEBOOK PAGES Presented by: Yen Le Community Management Associate Boston Logic Technology Partners, Inc
  2. 2. T: 617.266.9166 AGENDA: REAL ESTATE FACEBOOK PAGES Build Company Pages Increase Followers Share Content Take Advantage of Graph Search
  3. 3. T: 617.266.9166 CREATING A FACEBOOK PAGE  Your real estate Facebook page should include a bio of your company and images of your community
  4. 4. T: 617.266.9166 ENGAGE YOUR NETWORK  Add social media plugins to your website, blog, newsletters and agents’ email signatures  70% of people like a company page after seeing it on friends’ pages  52% of people like pages during giveaway contests
  5. 5. T: 617.266.9166 ENCOURAGE AGENTS’ TO PARTICIPATE  Agents should share brokerage’s Facebook posts to boost reach  Have them create their own Facebook page to help with personal branding
  6. 6. T: 617.266.9166 REGULARLY POST CONTENT Maintain Facebook Activity Featured Listings News Related to the community Blog posts or new content on your website
  7. 7. T: 617.266.9166 INCLUDE VISUALS  90% of information transmitted to the brain is visual  Facebook Timeline layout is optimized for posting images  Photos perform best for likes, comments, and shares compared to text and links Source: 3M Corporation and Zabisco
  8. 8. T: 617.266.9166 OPTIMAL TIMES TO POST  Facebook traffic is at a high 10am to 4pm  Click-through time of your post is 3.1 hours  If you have important news, you should post it several times throughout the week Source: Bitly
  9. 9. T: 617.266.9166 CREATE A DIALOGUE  Create polls and surveys  Ask questions to create conversations  Learn more about your customer base
  10. 10. T: 617.266.9166 OPTIMIZE FOR FACEBOOK GRAPH SEARCH  Facebook Graph Search draws info from profile & friends  Additional search results from Microsoft Bing  Indirectly, friends can serve as your references
  11. 11. QUESTIONS??? Yen Le 617.266.9166