LogicClassroom: How to Grow Your Business with Blogging

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April 2014 LogicClassroom on how to grow your business with blogging.

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LogicClassroom: How to Grow Your Business with Blogging

  1. 1. How Blogging Can Grow Your Business
  2. 2. Agenda  A look at the numbers: the value of blogging  How to set up a blog and optimize the structure  The best ways to come up with ideas and writing engaging content  How to drive traffic to your blog
  3. 3. Blogging is a powerful marketing tool  40% of companies use blogs for marketing purposes  81% of marketers consider their blog as a powerful tool  Companies that publish blog posts regularly generate 4x more leads than those that don’t  92% of companies who blog multiple times a day have acquired a customer through their blog Source: Hubspot
  4. 4. Set up a strong foundation Optimize your blog structure Plan out your navigation Create an HTML and XML site map Choose your sidebar menus wisely
  5. 5. Make it easier for users to navigate your site  Choose your sidebar menus wisely:  What is the purpose of your blog?  Which content would you like your readers to access easily?  Do you want to connect your blog to your other marketing channels?  Optimize your blog categories:  What information do you want to share with your audience?
  6. 6. Make sure search engines can crawl your content  Submit an XML sitemap to search engines  With Google, you can submit it through Google Webmaster Tools  Sitemaps help them access the meta data of your content
  7. 7. Create engaging blog posts Coming up with great ideas Ask your audience what they’d like to read Repurpose your old content Find out what topics are trending in your community Find out what your competitors are writing about Use Google Analytics and Webmaster tools
  8. 8. How to build engagement  Consistently blog  The more you blog, the more readers you’ll have  Include images  Posts with photos get 104 percent more comments (Kissmetrics)  Give your readers a little bit more  Write in depth and detailed content that you can turn into PDFs  Write catchy headlines  Provide a statement that highlights the value of the post
  9. 9. Drive traffic to your blog using email and social media channels Social Media Email
  10. 10. Be patient Growing you blog presence doesn’t happen overnight. It takes time. Continue to track your progress and adjust your focus as necessary.
  11. 11. Logicclassroom Archives BostonLogic.com 617.266.9166 Find BostonLogic on:

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